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Topic
Updated May 25, 2026
WooCommerce

192 WooCommerce Athleisure Stores: Stats & Market Data (2026)

192 active WooCommerce stores fall into the Athleisure segment, with 31 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Beauty & Cosmetics. 58% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

58%
Social media
4%
Meta ads
52%
Contact info
Total Stores
192
Active WooCommerce stores
New (30d)
31
Newly added in the last 30 days
Avg. Products
629
Among 191 stores with catalog data
Avg. Price
$50
Among 177 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

30 15 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

31 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 21 · 11%
10-49 72 · 38%
50-199 50 · 26%
200-999 34 · 18%
1k-4.9k 12 · 6%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
99% coverage
Sporting Goods
4% coverage
Beauty & Cosmetics
2% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 629 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,497. The strongest country concentrations are India, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 41 · 23%
$25-$49 79 · 45%
$50-$99 40 · 23%
$100-$199 16 · 9%
$200-$499 1 · 1%
Store currencies
USD 75 EUR 27 GBP 16 INR 13 BRL 8 ZAR 6 AUD 4 TRY 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $50 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (52%), Facebook (38%), TikTok (16%).

Instagram
52%
Facebook
38%
TikTok
16%
YouTube
11%
Twitter / X
8%
Pinterest
7%
LinkedIn
3%

Social media adoption is strong at 58%, and 4% of stores run Meta ad campaigns. That's 15 percentage points above the WooCommerce average of 43%.

Marketing & analytics tools

Facebook Pixel (20%), Google Analytics (19%), Google Tag Manager (14%).

Facebook Pixel
20%
Google Analytics
19%
Google Tag Manager
14%
Google Ads
8%
TikTok Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

37 products $32 avg 2 ads
Apparel & Accessories fitness apparel pilates
16 products $38 avg
Apparel & Accessories clothing store gym clothing
25 products $26 avg
Apparel & Accessories athleisure fashion
25 products $35 avg
Apparel & Accessories athleisure sportswear
409 products $33 avg
Apparel & Accessories women's sportswear fitness clothing
30 products $28 avg
Apparel & Accessories Health women's clothing fitness gear
13 products $74 avg
Apparel & Accessories streetwear athleisure
20 products $62 avg
Apparel & Accessories activewear women's clothing
47 products $27 avg
Apparel & Accessories athleisure clothing
52 products $64 avg
Apparel & Accessories fashion clothing
1,289 products $19 avg
Apparel & Accessories women clothing women's tops
40 products $48 avg
Apparel & Accessories athleisure activewear

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FAQ

How many WooCommerce Athleisure stores are there?

We currently track 192 active WooCommerce stores in the Athleisure segment.

Are WooCommerce Athleisure stores growing?

Yes. In the last 30 days, 31 new stores were indexed in the Athleisure segment, showing a 16% monthly growth rate.

What is the average product price in WooCommerce Athleisure stores?

Among stores with pricing data, the average listed price is about $50, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.