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Topic
Updated Apr 6, 2026
WooCommerce

11.3K WooCommerce Beauty products Stores: Stats & Market Data (2026)

11,310 active WooCommerce stores fall into the Beauty products segment, with 830 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 70% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

70%
Social media
4%
Meta ads
68%
Contact info
Total Stores
11,310
Active WooCommerce stores
New (30d)
830
Newly added in the last 30 days
Avg. Products
869
Among 11,275 stores with catalog data
Avg. Price
$74
Among 10,635 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

788 394 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

830 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,561 · 23%
10-49 3,944 · 35%
50-199 2,493 · 22%
200-999 1,443 · 13%
1k-4.9k 570 · 5%
5k+ 264 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Apparel & Accessories
5% coverage
Home & Garden
4% coverage
Health
4% coverage
Electronics
3% coverage
Food & Beverages
2% coverage
Toys & Games
1% coverage
Baby & Kids
1% coverage
Jewelry & Watches
1% coverage
Celebrations & Gifts
1% coverage
Books & Literature
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 869 because some stores carry much larger inventories. The strongest country concentrations are India, Bangladesh, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,740 · 54%
$25-$49 2,601 · 24%
$50-$99 1,512 · 14%
$100-$199 495 · 5%
$200-$499 184 · 2%
$500+ 103 · 1%
Store currencies
USD 2,947 EUR 2,119 BDT 553 INR 548 PKR 481 GBP 357 MYR 223 COP 210

Among stores with pricing data, the most common price range is Under $25. The average is higher at $74 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (60%), Instagram (55%), TikTok (14%).

Facebook
60%
Instagram
55%
TikTok
14%
YouTube
13%
Twitter / X
8%
LinkedIn
4%
Pinterest
3%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 4% run Meta ads.

Marketing & analytics tools

Google Analytics (24%), Facebook Pixel (21%), Google Tag Manager (19%).

Google Analytics
24%
Facebook Pixel
21%
Google Tag Manager
19%
Google Ads
10%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Barbelo Serbia
20 products $16 avg 2 ads
Beauty & Cosmetics nail polish gel nails
35 products $21 avg 2 ads
Beauty & Cosmetics natural skincare beauty products
263 products $49 avg 18 ads
Beauty & Cosmetics cosmetics store beauty products
159 products $20 avg 1 ads
Beauty & Cosmetics skincare store beauty products
22 products $5 avg 17 ads
Beauty & Cosmetics Baby & Kids beauty products baby care
684 products $21 avg 4 ads
Apparel & Accessories Home & Garden Electronics fashion home decor
33 products $17 avg 4 ads
Beauty & Cosmetics cosmetics store beauty products
1,157 products $16 avg 1 ads
Beauty & Cosmetics cosmetics beauty products
25 products $6 avg 2 ads
Beauty & Cosmetics skin care beauty products
14 products $8 avg 9 ads
Beauty & Cosmetics Health beauty products skincare serum
9 products $7 avg 2 ads
Beauty & Cosmetics soap skin care
36 products $12 avg 1 ads
Beauty & Cosmetics personal care store beauty products

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FAQ

How many WooCommerce Beauty products stores are there?

We currently track 11,310 active WooCommerce stores in the Beauty products segment.

Are WooCommerce Beauty products stores growing?

Yes. In the last 30 days, 830 new stores were indexed in the Beauty products segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Beauty products stores?

Among stores with pricing data, the average listed price is about $74, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.