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Topic
Updated June 8, 2026
WooCommerce

436 WooCommerce Birthday Stores: Stats & Market Data (2026)

436 active WooCommerce stores fall into the Birthday segment, with 33 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Arts & Entertainment, Home & Garden. 66% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

66%
Social media
2%
Meta ads
65%
Contact info
Total Stores
436
Active WooCommerce stores
New (30d)
33
Newly added in the last 30 days
Avg. Products
1,426
Among 436 stores with catalog data
Avg. Price
$60
Among 420 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

70 35 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

33 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 34 · 8%
10-49 97 · 22%
50-199 142 · 33%
200-999 106 · 24%
1k-4.9k 39 · 9%
5k+ 18 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
91% coverage
Arts & Entertainment
3% coverage
Home & Garden
3% coverage
Food & Beverages
2% coverage
Toys & Games
1% coverage
Apparel & Accessories
1% coverage
Baby & Kids
1% coverage
Books & Literature
0% coverage
Education & Courses
0% coverage
Office Supplies
0% coverage
Electronics 1

Among stores with catalog data, the 50-199 product range is most common. The average is 1,426 products per store. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are India, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 225 · 54%
$25-$49 80 · 19%
$50-$99 70 · 17%
$100-$199 29 · 7%
$200-$499 9 · 2%
$500+ 7 · 2%
Store currencies
USD 116 EUR 79 INR 30 GBP 28 AUD 17 PLN 13 ILS 9 MXN 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $60 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (56%), Facebook (56%), Twitter / X (9%).

Instagram
56%
Facebook
56%
Twitter / X
9%
TikTok
9%
YouTube
9%
Pinterest
6%
LinkedIn
3%

Social media adoption is strong at 66%, and 2% of stores run Meta ad campaigns. That's 20 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (27%), Facebook Pixel (22%), Google Tag Manager (20%).

Google Analytics
27%
Facebook Pixel
22%
Google Tag Manager
20%
Google Ads
14%
TikTok Pixel
3%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

508 products $96 avg 1 ads
Celebrations & Gifts floral basket birthday
83 products $24 avg 1 ads
Celebrations & Gifts birthday anniversary
67 products $4 avg 1 ads
Celebrations & Gifts birthday custom party supplies
2,359 products $2 avg
Food & Beverages Celebrations & Gifts birthday new-year
232 products $41 avg
Celebrations & Gifts personalized gifts event gifts
433 products $26 avg
Celebrations & Gifts birthday custom orders
40 products $76 avg
Celebrations & Gifts flowers wedding
36 products $5 avg
Celebrations & Gifts wedding birthday
336 products $6 avg
Celebrations & Gifts greeting cards holiday
43 products $44 avg
Celebrations & Gifts flowers gifts
103 products $46 avg
Celebrations & Gifts easter birthday
15 products $74 avg
Celebrations & Gifts flowers birthday

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FAQ

How many WooCommerce Birthday stores are there?

We currently track 436 active WooCommerce stores in the Birthday segment.

Are WooCommerce Birthday stores growing?

Yes. In the last 30 days, 33 new stores were indexed in the Birthday segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Birthday stores?

Among stores with pricing data, the average listed price is about $60, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.