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Topic
Updated May 18, 2026
WooCommerce

441 WooCommerce Birthday Stores: Stats & Market Data (2026)

441 active WooCommerce stores fall into the Birthday segment, with 123 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Arts & Entertainment, Home & Garden. 64% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

64%
Social media
2%
Meta ads
63%
Contact info
Total Stores
441
Active WooCommerce stores
New (30d)
123
Newly added in the last 30 days
Avg. Products
1,409
Among 441 stores with catalog data
Avg. Price
$59
Among 425 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

67 33 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

123 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 34 · 8%
10-49 101 · 23%
50-199 141 · 32%
200-999 109 · 25%
1k-4.9k 38 · 9%
5k+ 18 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
90% coverage
Arts & Entertainment
3% coverage
Home & Garden
3% coverage
Food & Beverages
2% coverage
Toys & Games
1% coverage
Apparel & Accessories
1% coverage
Baby & Kids
1% coverage
Books & Literature
0% coverage
Education & Courses
0% coverage
Office Supplies
0% coverage
Electronics 1

Among stores with catalog data, the 50-199 product range is most common. The average is 1,409 products per store. That's larger than the WooCommerce average of 1,368. The strongest country concentrations are India, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 228 · 54%
$25-$49 87 · 20%
$50-$99 65 · 15%
$100-$199 28 · 7%
$200-$499 10 · 2%
$500+ 7 · 2%
Store currencies
USD 120 EUR 80 GBP 30 INR 30 AUD 16 PLN 13 CAD 9 ILS 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $59 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (54%), Facebook (53%), Twitter / X (10%).

Instagram
54%
Facebook
53%
Twitter / X
10%
YouTube
9%
TikTok
9%
Pinterest
6%
LinkedIn
3%

Social media adoption is strong at 64%, and 2% of stores run Meta ad campaigns. That's 16 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (28%), Facebook Pixel (22%), Google Tag Manager (20%).

Google Analytics
28%
Facebook Pixel
22%
Google Tag Manager
20%
Google Ads
15%
TikTok Pixel
2%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

19 products $52 avg 2 ads
Celebrations & Gifts party events
106 products $54 avg 2 ads
Celebrations & Gifts birthday easter
725 products $2 avg
Celebrations & Gifts birthday party decorations
112 products $64 avg
Celebrations & Gifts flowers gifts
492 products $28 avg
Celebrations & Gifts fireworks firecrackers
308 products $62 avg
Celebrations & Gifts florist gifts
15 products $24 avg
Celebrations & Gifts birthday party supplies
379 products $63 avg
Celebrations & Gifts gifts flowers
234 products $6 avg
Celebrations & Gifts runner marathon
2,191 products $4 avg
Celebrations & Gifts wedding birthday
134 products $32 avg
Celebrations & Gifts birthday christmas

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FAQ

How many WooCommerce Birthday stores are there?

We currently track 441 active WooCommerce stores in the Birthday segment.

Are WooCommerce Birthday stores growing?

Yes. In the last 30 days, 123 new stores were indexed in the Birthday segment, showing a 28% monthly growth rate.

What is the average product price in WooCommerce Birthday stores?

Among stores with pricing data, the average listed price is about $59, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.