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Topic
Updated June 22, 2026
WooCommerce

2,381 WooCommerce Boutique Clothing Stores: Stats & Market Data (2026)

2,381 active WooCommerce stores fall into the Boutique Clothing segment, with 180 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 57% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

57%
Social media
2%
Meta ads
56%
Contact info
Total Stores
2,381
Active WooCommerce stores
New (30d)
180
Newly added in the last 30 days
Avg. Products
802
Among 2,379 stores with catalog data
Avg. Price
$167
Among 2,271 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

403 201 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

180 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 237 · 10%
10-49 628 · 26%
50-199 765 · 32%
200-999 531 · 22%
1k-4.9k 166 · 7%
5k+ 52 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
94% coverage
Arts & Entertainment
2% coverage
Home & Garden
2% coverage
Jewelry & Watches
2% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Food & Beverages
1% coverage
Baby & Kids 11 Wedding 7 Books & Literature 4 Education & Courses 4

Among stores with catalog data, the 50-199 product range is most common. The average is 802 products per store. That's smaller than the WooCommerce average of 1,578. The strongest country concentrations are France, Greece, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 500 · 22%
$25-$49 593 · 26%
$50-$99 546 · 24%
$100-$199 346 · 15%
$200-$499 199 · 9%
$500+ 87 · 4%
Store currencies
EUR 797 USD 572 INR 108 GBP 88 PLN 68 BRL 66 TRY 53 CAD 47

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $167 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (50%), Facebook (43%), TikTok (9%).

Instagram
50%
Facebook
43%
TikTok
9%
YouTube
5%
Twitter / X
4%
Pinterest
2%
LinkedIn
2%

Social media adoption is strong at 57%, and 2% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (24%), Facebook Pixel (18%), Google Tag Manager (13%).

Google Analytics
24%
Facebook Pixel
18%
Google Tag Manager
13%
Google Ads
7%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

245 products $345 avg 2 ads
Apparel & Accessories Boutique Clothing Luxury Fashion
242 products $118 avg 1 ads
Apparel & Accessories Clothing Women's Fashion
949 products $33 avg 1 ads
Apparel & Accessories Boutique Clothing
144 products $267 avg 1 ads
Apparel & Accessories Clothing Boutique Clothing
2,097 products $27 avg 8 ads
Apparel & Accessories Women's Clothing Swimwear
284 products $68 avg 1 ads
Apparel & Accessories Women's Clothing Boutique Clothing
209 products $47 avg 3 ads
Apparel & Accessories Clothing Women's Clothing
341 products $76 avg 1 ads
Apparel & Accessories Boutique Clothing
66 products $10 avg 1 ads
Apparel & Accessories Clothing Boutique Clothing
44 products $106 avg 1 ads
Apparel & Accessories Women's Clothing Boutique Clothing
125 products $18 avg
Apparel & Accessories Women's Fashion Boutique Clothing
249 products $126 avg
Apparel & Accessories Boutique Clothing Women's Clothing

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FAQ

How many WooCommerce Boutique Clothing stores are there?

We currently track 2,381 active WooCommerce stores in the Boutique Clothing segment.

Are WooCommerce Boutique Clothing stores growing?

Yes. In the last 30 days, 180 new stores were indexed in the Boutique Clothing segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Boutique Clothing stores?

Among stores with pricing data, the average listed price is about $167, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.