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Topic
Updated July 13, 2026
WooCommerce

2,258 WooCommerce Boutique Clothing Stores: Stats & Market Data (2026)

2,258 active WooCommerce stores fall into the Boutique Clothing segment, with 130 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 52% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

52%
Social media
1%
Meta ads
49%
Contact info
Total Stores
2,258
Active WooCommerce stores
New (30d)
130
Newly added in the last 30 days
Avg. Products
751
Among 2,246 stores with catalog data
Avg. Price
$166
Among 2,143 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

354 177 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

130 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 220 · 10%
10-49 587 · 26%
50-199 711 · 32%
200-999 531 · 24%
1k-4.9k 150 · 7%
5k+ 47 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
95% coverage
Arts & Entertainment
2% coverage
Home & Garden
2% coverage
Jewelry & Watches
2% coverage
Celebrations & Gifts
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage
Baby & Kids
1% coverage
Wedding 7 Books & Literature 5 Education & Courses 4

Among stores with catalog data, the 50-199 product range is most common. The average is 751 products per store. That's smaller than the WooCommerce average of 1,603. The strongest country concentrations are France, Greece, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 474 · 22%
$25-$49 570 · 27%
$50-$99 517 · 24%
$100-$199 338 · 16%
$200-$499 171 · 8%
$500+ 73 · 3%
Store currencies
EUR 759 USD 544 INR 102 GBP 82 BRL 66 PLN 66 TRY 51 CAD 45

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $166 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (43%), Facebook (39%), TikTok (7%).

Instagram
43%
Facebook
39%
TikTok
7%
YouTube
4%
Twitter / X
4%
LinkedIn
2%
Pinterest
2%

Social media adoption is strong at 52%, and 1% of stores run Meta ad campaigns. That's 13 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (23%), Facebook Pixel (15%), Google Tag Manager (13%).

Google Analytics
23%
Facebook Pixel
15%
Google Tag Manager
13%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

259 products $65 avg 1 ads
Apparel & Accessories Boutique Clothing Women's Clothing
955 products $45 avg 5 ads
Apparel & Accessories Boutique Clothing Clothing
Padda Bazar Bangladesh
2,808 products $70 avg 3 ads
Apparel & Accessories Clothing Women's Clothing
277 products $1 avg 2 ads
Apparel & Accessories Women's Clothing Boutique Clothing
33 products $25 avg
Apparel & Accessories Women's Fashion Boutique Clothing
30 products $33 avg
Apparel & Accessories Clothing Women's Fashion
1,192 products $129 avg
Apparel & Accessories Women's Clothing Dresses
137 products $26 avg
Apparel & Accessories Clothing Women's Clothing
314 products $371 avg
Apparel & Accessories Celebrations & Gifts Boutique Clothing Gifts
807 products $34 avg
Apparel & Accessories Home & Garden Women's Fashion Home Decor
43 products $47 avg
Apparel & Accessories Arts & Entertainment Boutique Clothing Fabric & Sewing
248 products $16 avg
Apparel & Accessories Women's Clothing Boutique Clothing

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FAQ

How many WooCommerce Boutique Clothing stores are there?

We currently track 2,258 active WooCommerce stores in the Boutique Clothing segment.

Are WooCommerce Boutique Clothing stores growing?

Yes. In the last 30 days, 130 new stores were indexed in the Boutique Clothing segment, showing a 6% monthly growth rate.

What is the average product price in WooCommerce Boutique Clothing stores?

Among stores with pricing data, the average listed price is about $166, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.