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Topic
Updated July 20, 2026
WooCommerce

2,259 WooCommerce Boutique Clothing Stores: Stats & Market Data (2026)

2,259 active WooCommerce stores fall into the Boutique Clothing segment, with 135 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 51% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

51%
Social media
1%
Meta ads
49%
Contact info
Total Stores
2,259
Active WooCommerce stores
New (30d)
135
Newly added in the last 30 days
Avg. Products
734
Among 2,253 stores with catalog data
Avg. Price
$166
Among 2,150 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

352 176 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

135 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the WooCommerce average of 21%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 220 · 10%
10-49 595 · 26%
50-199 710 · 32%
200-999 532 · 24%
1k-4.9k 149 · 7%
5k+ 47 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
95% coverage
Arts & Entertainment
2% coverage
Home & Garden
2% coverage
Jewelry & Watches
2% coverage
Celebrations & Gifts
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage
Baby & Kids
1% coverage
Wedding 7 Books & Literature 5 Education & Courses 3

Among stores with catalog data, the 50-199 product range is most common. The average is 734 products per store. That's smaller than the WooCommerce average of 1,623. The strongest country concentrations are France, Greece, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 479 · 22%
$25-$49 573 · 27%
$50-$99 517 · 24%
$100-$199 337 · 16%
$200-$499 171 · 8%
$500+ 73 · 3%
Store currencies
EUR 757 USD 543 INR 104 GBP 82 BRL 66 PLN 66 TRY 51 CAD 45

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $166 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (43%), Facebook (39%), TikTok (7%).

Instagram
43%
Facebook
39%
TikTok
7%
YouTube
4%
Twitter / X
4%
Pinterest
2%
LinkedIn
2%

Social media adoption is strong at 51%, and 1% of stores run Meta ad campaigns. That's 13 percentage points above the WooCommerce average of 38%.

Marketing & analytics tools

Google Analytics (23%), Facebook Pixel (14%), Google Tag Manager (12%).

Google Analytics
23%
Facebook Pixel
14%
Google Tag Manager
12%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

955 products $45 avg 5 ads
Apparel & Accessories Boutique Clothing Clothing
189 products $42 avg 2 ads
Apparel & Accessories Clothing Boutique Clothing
620 products $40 avg 28 ads
Apparel & Accessories Boutique Clothing
267 products $345 avg 1 ads
Apparel & Accessories Boutique Clothing Luxury Fashion
1,301 products $91 avg 12 ads
Apparel & Accessories Boutique Clothing Women's Clothing
55 products $181 avg 6 ads
Apparel & Accessories Boutique Clothing
15 products $40 avg 1 ads
Apparel & Accessories Boutique Clothing Clothing
164 products $69 avg
Apparel & Accessories Women's Fashion Clothing
328 products $55 avg
Apparel & Accessories Boutique Clothing Women's Clothing
6 products $52 avg
Apparel & Accessories Women's Clothing Clothing
325 products $21 avg
Apparel & Accessories Boutique Clothing Women's Clothing
9 products $29 avg
Apparel & Accessories Clothing Boutique Clothing

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FAQ

How many WooCommerce Boutique Clothing stores are there?

We currently track 2,259 active WooCommerce stores in the Boutique Clothing segment.

Are WooCommerce Boutique Clothing stores growing?

Yes. In the last 30 days, 135 new stores were indexed in the Boutique Clothing segment, showing a 6% monthly growth rate.

What is the average product price in WooCommerce Boutique Clothing stores?

Among stores with pricing data, the average listed price is about $166, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.