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Topic
Updated Apr 6, 2026
WooCommerce

337 WooCommerce Cosmetic products Stores: Stats & Market Data (2026)

337 active WooCommerce stores fall into the Cosmetic products segment, with 14 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Food & Beverages. 78% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

78%
Social media
3%
Meta ads
77%
Contact info
Total Stores
337
Active WooCommerce stores
New (30d)
14
Newly added in the last 30 days
Avg. Products
425
Among 337 stores with catalog data
Avg. Price
$94
Among 308 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

14 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 49 · 15%
10-49 122 · 36%
50-199 95 · 28%
200-999 54 · 16%
1k-4.9k 13 · 4%
5k+ 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
97% coverage
Health
6% coverage
Food & Beverages
3% coverage
Home & Garden
1% coverage
Adult
1% coverage
Electronics
1% coverage
Jewelry & Watches
1% coverage
Arts & Entertainment
1% coverage
Animals & Pet Supplies 1 Apparel & Accessories 1 Books & Literature 1 Celebrations & Gifts 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 425 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Romania, Israel, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 125 · 41%
$25-$49 85 · 28%
$50-$99 63 · 20%
$100-$199 22 · 7%
$200-$499 8 · 3%
$500+ 5 · 2%
Store currencies
EUR 97 USD 74 GBP 20 RON 13 ILS 9 IRT 9 MXN 8 PLN 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $94 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (69%), Instagram (62%), YouTube (15%).

Facebook
69%
Instagram
62%
YouTube
15%
TikTok
14%
Twitter / X
7%
LinkedIn
7%
Pinterest
2%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 3% run Meta ads. That's 10 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (26%), Facebook Pixel (22%).

Google Analytics
33%
Google Tag Manager
26%
Facebook Pixel
22%
Google Ads
10%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

545 products $201 avg 1 ads
Beauty & Cosmetics cosmetic products skincare and beauty
240 products $19 avg 2 ads
Beauty & Cosmetics cosmetic products natural skincare
10 products $18 avg
Beauty & Cosmetics skincare cosmetic products
172 products $92 avg
Beauty & Cosmetics trichology hair and scalp treatment
60 products $12 avg
Beauty & Cosmetics Arts & Entertainment beauty supplies eyelash extension
33 products $39 avg
Beauty & Cosmetics professional skincare store anti-aging cosmetics
393 products $13 avg
Beauty & Cosmetics cosmetic products detailing supplies
10 products $198 avg
Beauty & Cosmetics body spray cosmetic products
98 products $105 avg
Beauty & Cosmetics Health skin-care products health supplements
10 products $32 avg
Beauty & Cosmetics beauty spa cosmetic products
281 products $142 avg
Beauty & Cosmetics dermal fillers mesotherapy
28 products $65 avg
Beauty & Cosmetics skin treatments beauty consultancy

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FAQ

How many WooCommerce Cosmetic products stores are there?

We currently track 337 active WooCommerce stores in the Cosmetic products segment.

Are WooCommerce Cosmetic products stores growing?

Yes. In the last 30 days, 14 new stores were indexed in the Cosmetic products segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce Cosmetic products stores?

Among stores with pricing data, the average listed price is about $94, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.