240 WooCommerce Custom merchandise Stores: Stats & Market Data (2026)
240 active WooCommerce stores fall into the Custom merchandise segment, with 61 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Celebrations & Gifts, General Merchandise. 54% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
61 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 844 products per store. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are Brazil, Indonesia, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $334 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.
Marketing & analytics tools
Google Analytics (26%), Google Tag Manager (16%), Facebook Pixel (11%).
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Start Free TrialFAQ
How many WooCommerce Custom merchandise stores are there?
We currently track 240 active WooCommerce stores in the Custom merchandise segment.
Are WooCommerce Custom merchandise stores growing?
Yes. In the last 30 days, 61 new stores were indexed in the Custom merchandise segment, showing a 25% monthly growth rate.
What is the average product price in WooCommerce Custom merchandise stores?
Among stores with pricing data, the average listed price is about $334, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (46%), Instagram (40%), YouTube (11%).
Social media adoption is strong at 54%, and 0% of stores run Meta ad campaigns. That's 8 percentage points above the WooCommerce average of 46%.