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WooCommerce subcategory analytics
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Updated June 15, 2026
WooCommerce

1,569 WooCommerce General Store Stores: Stats & Market Data (2026)

1,569 active WooCommerce stores fall into the General Store segment, with 889 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are General Merchandise, Home & Garden, Electronics. 40% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

40%
Social media
1%
Meta ads
54%
Contact info
Total Stores
1,569
Active WooCommerce stores
New (30d)
889
Newly added in the last 30 days
Avg. Products
4,398
Among 1,562 stores with catalog data
Avg. Price
$211
Among 1,320 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,070 535 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

889 new stores were added in the past 30 days — 57% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 33%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4 · 0%
10-49 527 · 34%
50-199 491 · 31%
200-999 261 · 17%
1k-4.9k 127 · 8%
5k+ 152 · 10%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

General Merchandise
100% coverage
Home & Garden
9% coverage
Electronics
6% coverage
Celebrations & Gifts
6% coverage
Apparel & Accessories
6% coverage
Food & Beverages
5% coverage
Books & Literature
4% coverage
Hardware
3% coverage
Health
2% coverage
Arts & Entertainment
2% coverage
Education & Courses
2% coverage
Furniture
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 4,398 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,596. The strongest country concentrations are United Kingdom, Brazil, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 701 · 53%
$25-$49 221 · 17%
$50-$99 143 · 11%
$100-$199 106 · 8%
$200-$499 78 · 6%
$500+ 71 · 5%
Store currencies
USD 564 EUR 265 GBP 85 INR 59 BRL 48 VND 42 AUD 41 CAD 31

Among stores with pricing data, the most common price range is Under $25. The average is higher at $211 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (31%), Instagram (26%), Twitter / X (9%).

Facebook
31%
Instagram
26%
Twitter / X
9%
YouTube
9%
LinkedIn
7%
TikTok
5%
Pinterest
2%

About 40% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 8 percentage points below the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (18%), Google Tag Manager (10%), Facebook Pixel (6%).

Google Analytics
18%
Google Tag Manager
10%
Facebook Pixel
6%
Google Ads
5%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

189 products $125 avg
Antiques & Collectibles Jewelry & Watches General Merchandise
60 products $298 avg
General Merchandise
1,355 products $3 avg
Apparel & Accessories Jewelry & Watches General Merchandise Men's Fashion
4,957 products $59 avg
Home & Garden General Merchandise Cleaning Supplies Kitchenware
30 products $35 avg
General Merchandise
87 products $7 avg
General Merchandise
23 products $13 avg
General Merchandise
23 products $111 avg
Books & Literature Education & Courses General Merchandise
1,726 products $5 avg
Food & Beverages General Merchandise
123 products $36 avg
Celebrations & Gifts Electronics General Merchandise
354 products $5 avg
Celebrations & Gifts General Merchandise T-Shirts
153 products $15 avg
Arts & Entertainment Hardware General Merchandise Storage & Organization

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FAQ

How many WooCommerce General Store stores are there?

We currently track 1,569 active WooCommerce stores in the General Store segment.

Are WooCommerce General Store stores growing?

Yes. In the last 30 days, 889 new stores were indexed in the General Store segment, showing a 57% monthly growth rate.

What is the average product price in WooCommerce General Store stores?

Among stores with pricing data, the average listed price is about $211, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.