Use Cases Features Pricing API Log in
WooCommerce subcategory analytics
Subcategory
Updated May 25, 2026
WooCommerce

979 WooCommerce General Store Stores: Stats & Market Data (2026)

979 active WooCommerce stores fall into the General Store segment, with 959 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are General Merchandise, Home & Garden, Electronics. 31% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

31%
Social media
0%
Meta ads
42%
Contact info
Total Stores
979
Active WooCommerce stores
New (30d)
959
Newly added in the last 30 days
Avg. Products
4,430
Among 975 stores with catalog data
Avg. Price
$162
Among 814 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

959 479 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

959 new stores were added in the past 30 days — 98% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

10-49 327 · 34%
50-199 304 · 31%
200-999 171 · 18%
1k-4.9k 73 · 7%
5k+ 100 · 10%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

General Merchandise
100% coverage
Home & Garden
8% coverage
Electronics
7% coverage
Apparel & Accessories
5% coverage
Celebrations & Gifts
5% coverage
Food & Beverages
4% coverage
Books & Literature
4% coverage
Hardware
4% coverage
Education & Courses
2% coverage
Software
2% coverage
Office Supplies
2% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 4,430 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,496. The strongest country concentrations are United Kingdom, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 425 · 52%
$25-$49 140 · 17%
$50-$99 87 · 11%
$100-$199 70 · 9%
$200-$499 45 · 6%
$500+ 47 · 6%
Store currencies
USD 354 EUR 165 GBP 52 INR 30 BRL 29 AUD 26 CAD 22 VND 22

Among stores with pricing data, the most common price range is Under $25. The average is higher at $162 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (25%), Instagram (18%), Twitter / X (7%).

Facebook
25%
Instagram
18%
Twitter / X
7%
YouTube
7%
LinkedIn
4%
TikTok
3%
Pinterest
1%

About 31% of stores maintain social media profiles and 0% run Meta ads — moderate marketing investment overall. That's 13 percentage points below the WooCommerce average of 44%.

Marketing & analytics tools

Google Analytics (17%), Google Tag Manager (10%), Facebook Pixel (6%).

Google Analytics
17%
Google Tag Manager
10%
Facebook Pixel
6%
Google Ads
5%
TikTok Pixel
0%
Pinterest Pixel
0%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

905 products $5 avg
General Merchandise sublimation designs png dtg print tumblers
Algo Flex United States
42 products $44 avg
General Merchandise custom business cards promotional merchandise
639 products $37 avg
Celebrations & Gifts General Merchandise custom gifts personalized mugs
378 products $16 avg
Books & Literature Toys & Games General Merchandise books games
23 products $13 avg
General Merchandise donation virtual ticket
Shop - South Africa
302 products $22 avg
General Merchandise Animals & Pet Supplies Adult novelty mugs cat accessories
42 products $25 avg
Celebrations & Gifts General Merchandise troop gear troop events
52 products $147 avg
General Merchandise vancouver virtual tours local business directory
32 products $47 avg
Education & Courses General Merchandise supplier list ebook online business tools
38 products $83 avg
Health General Merchandise community development non-profit organization
125 products $16 avg
General Merchandise gift cards digital codes
257 products $2 avg
Books & Literature Arts & Entertainment General Merchandise flyer design services logo design

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce General Store stores are there?

We currently track 979 active WooCommerce stores in the General Store segment.

Are WooCommerce General Store stores growing?

Yes. In the last 30 days, 959 new stores were indexed in the General Store segment, showing a 98% monthly growth rate.

What is the average product price in WooCommerce General Store stores?

Among stores with pricing data, the average listed price is about $162, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.