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Topic
Updated Apr 27, 2026
WooCommerce

231 WooCommerce Face serum Stores: Stats & Market Data (2026)

231 active WooCommerce stores fall into the Face serum segment, with 52 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Food & Beverages. 58% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

58%
Social media
7%
Meta ads
65%
Contact info
Total Stores
231
Active WooCommerce stores
New (30d)
52
Newly added in the last 30 days
Avg. Products
943
Among 231 stores with catalog data
Avg. Price
$34
Among 225 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

52 26 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

52 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 80 · 35%
10-49 92 · 40%
50-199 25 · 11%
200-999 24 · 10%
1k-4.9k 3 · 1%
5k+ 7 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Health
4% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 943 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,092. The strongest country concentrations are India, Bangladesh, Greece.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 128 · 57%
$25-$49 52 · 23%
$50-$99 32 · 14%
$100-$199 9 · 4%
$200-$499 4 · 2%
Store currencies
EUR 51 USD 42 INR 40 BDT 13 PKR 9 EGP 6 NGN 6 MYR 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $34 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Instagram (50%), Facebook (48%), TikTok (14%).

Instagram
50%
Facebook
48%
TikTok
14%
YouTube
10%
Twitter / X
7%
LinkedIn
4%
Pinterest
2%

Social media adoption is strong at 58%, and 7% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (22%), Facebook Pixel (19%), Google Tag Manager (17%).

Google Analytics
22%
Facebook Pixel
19%
Google Tag Manager
17%
Google Ads
8%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

9 products $63 avg 17 ads
Beauty & Cosmetics anti-aging cream face serum
228 products $25 avg 1 ads
Beauty & Cosmetics natural makeup organic skincare
10 products $131 avg 1 ads
Beauty & Cosmetics natural skincare swiss beauty
5 products $50 avg 10 ads
Beauty & Cosmetics skincare face serum
12 products $37 avg
Beauty & Cosmetics skincare products beauty products
342 products $2 avg
Beauty & Cosmetics skincare products beauty cream
16 products $5 avg
Beauty & Cosmetics cosmetic products face serum
53 products $120 avg
Beauty & Cosmetics skincare products face serum
738 products $26 avg
Beauty & Cosmetics korean skincare face serum
7 products $5 avg
Beauty & Cosmetics face serum skin protection
16 products $62 avg
Beauty & Cosmetics natural cosmetics skincare products

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FAQ

How many WooCommerce Face serum stores are there?

We currently track 231 active WooCommerce stores in the Face serum segment.

Are WooCommerce Face serum stores growing?

Yes. In the last 30 days, 52 new stores were indexed in the Face serum segment, showing a 23% monthly growth rate.

What is the average product price in WooCommerce Face serum stores?

Among stores with pricing data, the average listed price is about $34, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.