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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

717 WooCommerce Fitness supplements Stores: Stats & Market Data (2026)

717 active WooCommerce stores fall into the Fitness supplements segment, with 241 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Food & Beverages, Sporting Goods. 52% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

52%
Social media
2%
Meta ads
58%
Contact info
Total Stores
717
Active WooCommerce stores
New (30d)
241
Newly added in the last 30 days
Avg. Products
566
Among 717 stores with catalog data
Avg. Price
$150
Among 682 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

137 68 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

241 new stores were added in the past 30 days — 34% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 102 · 14%
10-49 266 · 37%
50-199 180 · 25%
200-999 125 · 17%
1k-4.9k 21 · 3%
5k+ 23 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
89% coverage
Food & Beverages
12% coverage
Sporting Goods
11% coverage
Apparel & Accessories
6% coverage
Beauty & Cosmetics
3% coverage
Education & Courses
1% coverage
Adult 3 Baby & Kids 3 Books & Literature 3 Electronics 3 Animals & Pet Supplies 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 566 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,389. The strongest country concentrations are India, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 193 · 28%
$25-$49 307 · 45%
$50-$99 127 · 19%
$100-$199 37 · 5%
$200-$499 11 · 2%
$500+ 7 · 1%
Store currencies
USD 180 EUR 159 INR 87 GBP 34 BRL 27 COP 20 EGP 16 PKR 14

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $150 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (46%), Facebook (41%), YouTube (12%).

Instagram
46%
Facebook
41%
YouTube
12%
TikTok
10%
Twitter / X
9%
LinkedIn
3%
Pinterest
1%

Social media adoption is strong at 52%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (19%), Facebook Pixel (15%).

Google Analytics
23%
Google Tag Manager
19%
Facebook Pixel
15%
Google Ads
9%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

312 products $53 avg 1 ads
Health Sporting Goods protein powder vitamins
270 products $24 avg 1 ads
Health Food & Beverages diet supplements nutritional products
11 products 1 ads
Sporting Goods Health gym equipment fitness supplements
60 products $26 avg
Sporting Goods fitness supplements sports nutrition
6 products $30 avg
Health protein preworkout
164 products $41 avg
Health Sporting Goods protein powder bcaa supplements
583 products $46 avg
Health Food & Beverages sports nutrition fitness supplements
30 products $37 avg
Apparel & Accessories Health clothing accessories fitness supplements
208 products $48 avg
Health fitness supplements wellness products
484 products $33 avg
Health fitness supplements nutrition products
6 products $20 avg
Health fitness supplements bodybuilding
9 products $25 avg
Health Apparel & Accessories fitness supplements protein powder

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FAQ

How many WooCommerce Fitness supplements stores are there?

We currently track 717 active WooCommerce stores in the Fitness supplements segment.

Are WooCommerce Fitness supplements stores growing?

Yes. In the last 30 days, 241 new stores were indexed in the Fitness supplements segment, showing a 34% monthly growth rate.

What is the average product price in WooCommerce Fitness supplements stores?

Among stores with pricing data, the average listed price is about $150, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.