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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

316 WooCommerce Gift certificate Stores: Stats & Market Data (2026)

316 active WooCommerce stores fall into the Gift certificate segment, with 44 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Celebrations & Gifts, Education & Courses, Arts & Entertainment. 75% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

75%
Social media
5%
Meta ads
71%
Contact info
Total Stores
316
Active WooCommerce stores
New (30d)
44
Newly added in the last 30 days
Avg. Products
18
Among 316 stores with catalog data
Avg. Price
$129
Among 286 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

28 14 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

44 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 212 · 67%
10-49 77 · 24%
50-199 23 · 7%
200-999 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
73% coverage
Education & Courses
7% coverage
Arts & Entertainment
6% coverage
Beauty & Cosmetics
4% coverage
Food & Beverages
4% coverage
Health
4% coverage
Apparel & Accessories
3% coverage
Books & Literature
2% coverage
Home & Garden
2% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 18 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are Australia, Canada, Hungary.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 46 · 16%
$25-$49 53 · 19%
$50-$99 76 · 27%
$100-$199 64 · 22%
$200-$499 39 · 14%
$500+ 8 · 3%
Store currencies
USD 141 EUR 80 CAD 24 AUD 18 GBP 11 HUF 10 CHF 7 PLN 7

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $129. That's below the WooCommerce average of $423.

Social media platforms

Facebook (67%), Instagram (58%), Twitter / X (13%).

Facebook
67%
Instagram
58%
Twitter / X
13%
YouTube
12%
TikTok
7%
LinkedIn
6%
Pinterest
3%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 5% run Meta ads. That's 28 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (17%), Facebook Pixel (13%).

Google Analytics
35%
Google Tag Manager
17%
Facebook Pixel
13%
Google Ads
7%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

601 products $93 avg
Celebrations & Gifts gift certificate gift card
6 products $109 avg
Arts & Entertainment books workshops
11 products $102 avg
Celebrations & Gifts photo session gift photography session
223 products $96 avg
Celebrations & Gifts gift certificate experience gift
33 products $214 avg
Sporting Goods Toys & Games Celebrations & Gifts kids climbing camp yoga class pass
25 products $78 avg
Education & Courses Health anatomy trains gift certificate
7 products $96 avg
Celebrations & Gifts gift certificate holiday gift
8 products $134 avg
Home & Garden gas grills electric grills
76 products $32 avg
Celebrations & Gifts gift card gift certificate
8 products $1750 avg
Home & Garden interior design home decor
40 products $50 avg
Health massage spa treatments

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FAQ

How many WooCommerce Gift certificate stores are there?

We currently track 316 active WooCommerce stores in the Gift certificate segment.

Are WooCommerce Gift certificate stores growing?

Yes. In the last 30 days, 44 new stores were indexed in the Gift certificate segment, showing a 14% monthly growth rate.

What is the average product price in WooCommerce Gift certificate stores?

Among stores with pricing data, the average listed price is about $129, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.