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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

327 WooCommerce Gift certificate Stores: Stats & Market Data (2026)

327 active WooCommerce stores fall into the Gift certificate segment, with 22 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Celebrations & Gifts, Education & Courses, Arts & Entertainment. 74% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

74%
Social media
4%
Meta ads
71%
Contact info
Total Stores
327
Active WooCommerce stores
New (30d)
22
Newly added in the last 30 days
Avg. Products
19
Among 327 stores with catalog data
Avg. Price
$130
Among 297 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

28 14 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

22 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 211 · 65%
10-49 86 · 26%
50-199 26 · 8%
200-999 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
72% coverage
Education & Courses
7% coverage
Arts & Entertainment
6% coverage
Food & Beverages
5% coverage
Health
5% coverage
Beauty & Cosmetics
4% coverage
Apparel & Accessories
3% coverage
Books & Literature
2% coverage
Home & Garden
2% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 19 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,571. The strongest country concentrations are Australia, Canada, Switzerland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 49 · 16%
$25-$49 53 · 18%
$50-$99 79 · 27%
$100-$199 66 · 22%
$200-$499 42 · 14%
$500+ 8 · 3%
Store currencies
USD 144 EUR 85 CAD 23 AUD 18 GBP 12 HUF 9 CHF 8 PLN 7

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $130. That's below the WooCommerce average of $422.

Social media platforms

Facebook (67%), Instagram (58%), Twitter / X (13%).

Facebook
67%
Instagram
58%
Twitter / X
13%
YouTube
13%
LinkedIn
6%
TikTok
6%
Pinterest
2%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 4% run Meta ads. That's 29 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (18%), Facebook Pixel (14%).

Google Analytics
35%
Google Tag Manager
18%
Facebook Pixel
14%
Google Ads
7%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

83 products $50 avg 11 ads
Celebrations & Gifts gift card ticket
5 products $106 avg
Celebrations & Gifts gift card discount voucher
8 products $26 avg
Food & Beverages Apparel & Accessories Celebrations & Gifts rye whiskey craft cocktails
36 products $103 avg
Arts & Entertainment Education & Courses dance classes adult dance workshops
75 products $42 avg 1 ads
11 products $131 avg
Celebrations & Gifts gift voucher gift card
40 products $59 avg
Celebrations & Gifts gift card gift certificate
10 products $89 avg
Education & Courses Celebrations & Gifts baking workshop gift certificate
61 products $456 avg
Celebrations & Gifts photography gift card photo session gift
49 products $89 avg
Education & Courses summer art classes
5 products $231 avg
Celebrations & Gifts gift voucher gift card
8 products $96 avg
Celebrations & Gifts gift voucher gift card

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FAQ

How many WooCommerce Gift certificate stores are there?

We currently track 327 active WooCommerce stores in the Gift certificate segment.

Are WooCommerce Gift certificate stores growing?

Yes. In the last 30 days, 22 new stores were indexed in the Gift certificate segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Gift certificate stores?

Among stores with pricing data, the average listed price is about $130, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.