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Topic
Updated Apr 27, 2026
WooCommerce

1,640 WooCommerce Gift card Stores: Stats & Market Data (2026)

1,640 active WooCommerce stores fall into the Gift card segment, with 175 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Food & Beverages, Beauty & Cosmetics. 79% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

79%
Social media
4%
Meta ads
70%
Contact info
Total Stores
1,640
Active WooCommerce stores
New (30d)
175
Newly added in the last 30 days
Avg. Products
127
Among 1,640 stores with catalog data
Avg. Price
$222
Among 1,514 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

174 87 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

175 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 831 · 51%
10-49 533 · 32%
50-199 219 · 13%
200-999 48 · 3%
1k-4.9k 5 · 0%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
48% coverage
Food & Beverages
10% coverage
Beauty & Cosmetics
10% coverage
Apparel & Accessories
8% coverage
Arts & Entertainment
5% coverage
Home & Garden
4% coverage
Education & Courses
3% coverage
Health
3% coverage
Jewelry & Watches
2% coverage
Electronics
2% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 127 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,089. The strongest country concentrations are United Kingdom, Italy, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 379 · 25%
$25-$49 338 · 22%
$50-$99 346 · 23%
$100-$199 245 · 16%
$200-$499 157 · 10%
$500+ 49 · 3%
Store currencies
EUR 616 USD 467 GBP 114 CAD 72 AUD 58 HUF 31 PLN 26 CHF 23

Among stores with pricing data, the most common price range is Under $25. The average is higher at $222 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (70%), Instagram (69%), YouTube (15%).

Facebook
70%
Instagram
69%
YouTube
15%
Twitter / X
12%
TikTok
12%
LinkedIn
6%
Pinterest
3%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 4% run Meta ads. That's 22 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (27%), Facebook Pixel (22%).

Google Analytics
38%
Google Tag Manager
27%
Facebook Pixel
22%
Google Ads
11%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

43 products $234 avg 3 ads
Apparel & Accessories kids clothing footwear
20 products $102 avg 2 ads
Education & Courses Apparel & Accessories Celebrations & Gifts fitness courses
7 products $130 avg 1 ads
Celebrations & Gifts gift card golf gift card
26 products $111 avg 2 ads
Celebrations & Gifts gift card spa gift
35 products $233 avg 1 ads
Celebrations & Gifts gift card restaurant gift card
40 products $21 avg 1 ads
Beauty & Cosmetics natural skincare organic beauty
16 products $239 avg 1 ads
19 products $158 avg 1 ads
Celebrations & Gifts gift card easter
65 products $879 avg 1 ads
Education & Courses Celebrations & Gifts membership renewal golf club
30 products $436 avg 1 ads
Education & Courses watchmaking courses gift card
24 products $27 avg
Sporting Goods Apparel & Accessories padel equipment badminton gear
25 products $36 avg
Food & Beverages wine spirits

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FAQ

How many WooCommerce Gift card stores are there?

We currently track 1,640 active WooCommerce stores in the Gift card segment.

Are WooCommerce Gift card stores growing?

Yes. In the last 30 days, 175 new stores were indexed in the Gift card segment, showing a 11% monthly growth rate.

What is the average product price in WooCommerce Gift card stores?

Among stores with pricing data, the average listed price is about $222, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.