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Topic
Updated May 18, 2026
WooCommerce

1,804 WooCommerce Gift card Stores: Stats & Market Data (2026)

1,804 active WooCommerce stores fall into the Gift card segment, with 338 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Food & Beverages, Beauty & Cosmetics. 74% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

74%
Social media
3%
Meta ads
69%
Contact info
Total Stores
1,804
Active WooCommerce stores
New (30d)
338
Newly added in the last 30 days
Avg. Products
187
Among 1,804 stores with catalog data
Avg. Price
$211
Among 1,679 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

180 90 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

338 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 825 · 46%
10-49 616 · 34%
50-199 289 · 16%
200-999 56 · 3%
1k-4.9k 9 · 0%
5k+ 9 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
47% coverage
Food & Beverages
11% coverage
Beauty & Cosmetics
10% coverage
Apparel & Accessories
9% coverage
Arts & Entertainment
5% coverage
Home & Garden
4% coverage
Health
3% coverage
Education & Courses
3% coverage
Jewelry & Watches
3% coverage
Electronics
2% coverage
Books & Literature
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 187 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,389. The strongest country concentrations are Italy, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 447 · 27%
$25-$49 364 · 22%
$50-$99 380 · 23%
$100-$199 274 · 16%
$200-$499 157 · 9%
$500+ 57 · 3%
Store currencies
EUR 680 USD 501 GBP 123 CAD 77 AUD 65 HUF 31 PLN 29 CHF 26

Among stores with pricing data, the most common price range is Under $25. The average is higher at $211 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (64%), Instagram (64%), YouTube (14%).

Facebook
64%
Instagram
64%
YouTube
14%
Twitter / X
11%
TikTok
10%
LinkedIn
6%
Pinterest
3%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 3% run Meta ads. That's 27 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (26%), Facebook Pixel (22%).

Google Analytics
37%
Google Tag Manager
26%
Facebook Pixel
22%
Google Ads
11%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

307 products $41 avg 3 ads
Celebrations & Gifts gift-card special-gift
42 products $90 avg 1 ads
Beauty & Cosmetics Celebrations & Gifts medspa skincare gift card
8 products $52 avg 1 ads
Celebrations & Gifts gift card subscription
30 products $436 avg 1 ads
Education & Courses watchmaking courses gift card
106 products $49 avg 2 ads
Jewelry & Watches Celebrations & Gifts pets gift box
43 products $234 avg 2 ads
Apparel & Accessories kids clothing footwear
28 products $24 avg 2 ads
8 products $40 avg 2 ads
Celebrations & Gifts wine gift card restaurant gift voucher
5 products $22 avg
Food & Beverages Apparel & Accessories Celebrations & Gifts restaurant food
42 products $274 avg
Beauty & Cosmetics Celebrations & Gifts beauty products gift card

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FAQ

How many WooCommerce Gift card stores are there?

We currently track 1,804 active WooCommerce stores in the Gift card segment.

Are WooCommerce Gift card stores growing?

Yes. In the last 30 days, 338 new stores were indexed in the Gift card segment, showing a 19% monthly growth rate.

What is the average product price in WooCommerce Gift card stores?

Among stores with pricing data, the average listed price is about $211, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.