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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

1,942 WooCommerce Gift card Stores: Stats & Market Data (2026)

1,942 active WooCommerce stores fall into the Gift card segment, with 290 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Food & Beverages, Beauty & Cosmetics. 72% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

72%
Social media
2%
Meta ads
66%
Contact info
Total Stores
1,942
Active WooCommerce stores
New (30d)
290
Newly added in the last 30 days
Avg. Products
330
Among 1,942 stores with catalog data
Avg. Price
$160
Among 1,819 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

287 143 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

290 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 782 · 40%
10-49 721 · 37%
50-199 351 · 18%
200-999 60 · 3%
1k-4.9k 12 · 1%
5k+ 16 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
45% coverage
Food & Beverages
11% coverage
Beauty & Cosmetics
11% coverage
Apparel & Accessories
9% coverage
Arts & Entertainment
5% coverage
Home & Garden
5% coverage
Health
4% coverage
Jewelry & Watches
3% coverage
Education & Courses
3% coverage
Electronics
2% coverage
Books & Literature
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 330 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,553. The strongest country concentrations are Italy, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 505 · 28%
$25-$49 383 · 21%
$50-$99 424 · 23%
$100-$199 283 · 16%
$200-$499 163 · 9%
$500+ 61 · 3%
Store currencies
EUR 767 USD 515 GBP 124 CAD 80 AUD 62 HUF 35 PLN 33 CHF 28

Among stores with pricing data, the most common price range is Under $25. The average is higher at $160 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (62%), Instagram (62%), YouTube (13%).

Facebook
62%
Instagram
62%
YouTube
13%
Twitter / X
11%
TikTok
10%
LinkedIn
6%
Pinterest
2%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 2% run Meta ads. That's 26 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (25%), Facebook Pixel (21%).

Google Analytics
35%
Google Tag Manager
25%
Facebook Pixel
21%
Google Ads
10%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

29 products $34 avg 6 ads
Apparel & Accessories skort gift card
46 products $59 avg 5 ads
Celebrations & Gifts gift card theater tickets
20 products $112 avg
Apparel & Accessories crypto apparel men clothing
26 products $102 avg
Celebrations & Gifts gift card spa night
62 products $29 avg
Food & Beverages highland beef gourmet meat
109 products $115 avg
Celebrations & Gifts gift card gift ideas
GAP ERA Saudi Arabia
14 products $26 avg
Beauty & Cosmetics beauty salon hair services
11 products $23 avg
Food & Beverages Apparel & Accessories craft brewery gift card
16 products $81 avg
Food & Beverages whisky tasting gift card
7 products $1 avg
Celebrations & Gifts gift card gift vouchers
21 products $10 avg
Apparel & Accessories football apparel grip socks

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FAQ

How many WooCommerce Gift card stores are there?

We currently track 1,942 active WooCommerce stores in the Gift card segment.

Are WooCommerce Gift card stores growing?

Yes. In the last 30 days, 290 new stores were indexed in the Gift card segment, showing a 15% monthly growth rate.

What is the average product price in WooCommerce Gift card stores?

Among stores with pricing data, the average listed price is about $160, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.