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Topic
Updated June 8, 2026
WooCommerce

659 WooCommerce Household products Stores: Stats & Market Data (2026)

659 active WooCommerce stores fall into the Household products segment, with 157 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Hardware, Food & Beverages. 46% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

46%
Social media
2%
Meta ads
65%
Contact info
Total Stores
659
Active WooCommerce stores
New (30d)
157
Newly added in the last 30 days
Avg. Products
2,775
Among 657 stores with catalog data
Avg. Price
$62
Among 545 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

188 94 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

157 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 47 · 7%
10-49 145 · 22%
50-199 195 · 30%
200-999 152 · 23%
1k-4.9k 71 · 11%
5k+ 47 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
86% coverage
Hardware
7% coverage
Food & Beverages
7% coverage
Beauty & Cosmetics
6% coverage
General Merchandise
4% coverage
Electronics
3% coverage
Health
2% coverage
Office Supplies
2% coverage
Toys & Games
2% coverage
Baby & Kids
2% coverage
Apparel & Accessories
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 2,775 products per store. That's larger than the WooCommerce average of 1,565. The strongest country concentrations are India, Brazil, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 380 · 70%
$25-$49 79 · 14%
$50-$99 44 · 8%
$100-$199 21 · 4%
$200-$499 14 · 3%
$500+ 7 · 1%
Store currencies
EUR 138 USD 120 GBP 38 INR 34 VND 26 PKR 23 BRL 22 CLP 16

Among stores with pricing data, the most common price range is Under $25. The average is higher at $62 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (39%), Instagram (32%), YouTube (7%).

Facebook
39%
Instagram
32%
YouTube
7%
TikTok
6%
LinkedIn
5%
Twitter / X
4%
Pinterest
1%

About 46% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (17%), Facebook Pixel (12%).

Google Analytics
21%
Google Tag Manager
17%
Facebook Pixel
12%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

36 products $6 avg 19 ads
Home & Garden cleaning supplies household products
546 products $30 avg
Home & Garden cleaning supplies household products
85 products $8 avg
Home & Garden Hardware cleaning supplies household products
2,394 products $8 avg
Home & Garden cleaning supplies household products
115 products $159 avg
Food & Beverages Beauty & Cosmetics Home & Garden grocery store household products
19 products $2 avg
Home & Garden Food & Beverages household products pooja items
164 products $14 avg
Home & Garden kitchenware cooking utensils
329 products $486 avg
Home & Garden kitchen appliances home electronics
162 products $28 avg
Hardware cleaning supplies household products
375 products $6 avg
Home & Garden cleaning supplies household products
105 products $6 avg
Hardware cleaning supplies home cleaning
20 products $75 avg
Home & Garden cleaning supplies household products

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FAQ

How many WooCommerce Household products stores are there?

We currently track 659 active WooCommerce stores in the Household products segment.

Are WooCommerce Household products stores growing?

Yes. In the last 30 days, 157 new stores were indexed in the Household products segment, showing a 24% monthly growth rate.

What is the average product price in WooCommerce Household products stores?

Among stores with pricing data, the average listed price is about $62, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.