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Topic
Updated May 18, 2026
WooCommerce

620 WooCommerce Household products Stores: Stats & Market Data (2026)

620 active WooCommerce stores fall into the Household products segment, with 250 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Food & Beverages. 48% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

48%
Social media
2%
Meta ads
65%
Contact info
Total Stores
620
Active WooCommerce stores
New (30d)
250
Newly added in the last 30 days
Avg. Products
2,494
Among 617 stores with catalog data
Avg. Price
$69
Among 506 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

154 77 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

250 new stores were added in the past 30 days — 40% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 50 · 8%
10-49 143 · 23%
50-199 161 · 26%
200-999 155 · 25%
1k-4.9k 67 · 11%
5k+ 41 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
86% coverage
Beauty & Cosmetics
8% coverage
Food & Beverages
7% coverage
Hardware
7% coverage
General Merchandise
4% coverage
Electronics
3% coverage
Health
2% coverage
Toys & Games
2% coverage
Baby & Kids
2% coverage
Office Supplies
2% coverage
Apparel & Accessories
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 2,494 products per store. That's larger than the WooCommerce average of 1,389. The strongest country concentrations are India, Viet Nam, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 345 · 68%
$25-$49 66 · 13%
$50-$99 47 · 9%
$100-$199 24 · 5%
$200-$499 17 · 3%
$500+ 7 · 1%
Store currencies
EUR 141 USD 104 INR 34 GBP 30 VND 30 PKR 21 BRL 19 CLP 15

Among stores with pricing data, the most common price range is Under $25. The average is higher at $69 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (40%), Instagram (34%), YouTube (7%).

Facebook
40%
Instagram
34%
YouTube
7%
TikTok
6%
LinkedIn
4%
Twitter / X
4%
Pinterest
1%

About 48% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (16%), Facebook Pixel (14%).

Google Analytics
21%
Google Tag Manager
16%
Facebook Pixel
14%
Google Ads
9%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

835 products $11 avg 10 ads
Home & Garden household products kitchenware
68 products $9 avg
Home & Garden cleaning supplies pet care
56 products $12 avg
Home & Garden home decor kitchen accessories
28 products $10 avg
Home & Garden personal care household products
175 products $11 avg
Home & Garden eco-friendly sustainable
95 products $8 avg
Home & Garden ecological products microfiber cloths
105 products $1 avg
Home & Garden household products kitchenware
105 products $6 avg
Hardware cleaning supplies home cleaning
12 products
Home & Garden cleaning supplies home essentials
119 products $19 avg
Hardware Home & Garden cleaning supplies household products
6 products $31 avg
Home & Garden microfiber cloth cleaning accessories

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FAQ

How many WooCommerce Household products stores are there?

We currently track 620 active WooCommerce stores in the Household products segment.

Are WooCommerce Household products stores growing?

Yes. In the last 30 days, 250 new stores were indexed in the Household products segment, showing a 40% monthly growth rate.

What is the average product price in WooCommerce Household products stores?

Among stores with pricing data, the average listed price is about $69, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.