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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

780 WooCommerce Learning materials Stores: Stats & Market Data (2026)

780 active WooCommerce stores fall into the Learning materials segment, with 169 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Baby & Kids. 52% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

52%
Social media
2%
Meta ads
59%
Contact info
Total Stores
780
Active WooCommerce stores
New (30d)
169
Newly added in the last 30 days
Avg. Products
966
Among 778 stores with catalog data
Avg. Price
$53
Among 725 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

175 87 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

169 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 146 · 19%
10-49 281 · 36%
50-199 201 · 26%
200-999 94 · 12%
1k-4.9k 35 · 4%
5k+ 21 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
83% coverage
Books & Literature
18% coverage
Baby & Kids
5% coverage
Toys & Games
4% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
1% coverage
Office Supplies
1% coverage
Apparel & Accessories
1% coverage
Business & Industrial 3 Home & Garden 3 Electronics 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 966 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are Brazil, India, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 503 · 69%
$25-$49 118 · 16%
$50-$99 53 · 7%
$100-$199 25 · 3%
$200-$499 15 · 2%
$500+ 11 · 2%
Store currencies
USD 195 EUR 127 BRL 51 INR 49 PLN 34 GBP 25 BDT 16 AUD 15

Among stores with pricing data, the most common price range is Under $25. The average is higher at $53 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (42%), Instagram (38%), YouTube (18%).

Facebook
42%
Instagram
38%
YouTube
18%
Twitter / X
9%
LinkedIn
8%
TikTok
6%
Pinterest
4%

Social media adoption is strong at 52%, and 2% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (14%), Facebook Pixel (12%).

Google Analytics
27%
Google Tag Manager
14%
Facebook Pixel
12%
Google Ads
5%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

7 products $156 avg 1 ads
Education & Courses school package educational content
272 products $7 avg 1 ads
Toys & Games learning materials puzzles
228 products $14 avg
Education & Courses didactic toys learning materials
40 products $13 avg
Education & Courses teaching courses educational workshops
6 products $30 avg
Books & Literature Education & Courses book store educational content
11 products $263 avg
Books & Literature Education & Courses book store educational resources
7 products $21 avg
Education & Courses math courses educational content
10 products $44 avg
Education & Courses special education learning materials
128 products $1 avg
Education & Courses learning materials educational resources
30 products $32 avg
Books & Literature dolls bundle
126 products $2 avg
Education & Courses educational resources pedagogical activities
202 products $2 avg
Education & Courses textbooks children educational books

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FAQ

How many WooCommerce Learning materials stores are there?

We currently track 780 active WooCommerce stores in the Learning materials segment.

Are WooCommerce Learning materials stores growing?

Yes. In the last 30 days, 169 new stores were indexed in the Learning materials segment, showing a 22% monthly growth rate.

What is the average product price in WooCommerce Learning materials stores?

Among stores with pricing data, the average listed price is about $53, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.