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Topic
Updated May 25, 2026
WooCommerce

73 WooCommerce Nursery essentials Stores: Stats & Market Data (2026)

73 active WooCommerce stores fall into the Nursery essentials segment, with 29 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Home & Garden. 34% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

34%
Social media
1%
Meta ads
33%
Contact info
Total Stores
73
Active WooCommerce stores
New (30d)
29
Newly added in the last 30 days
Avg. Products
9,506
Among 73 stores with catalog data
Avg. Price
$60
Among 66 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

29 14 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

29 new stores were added in the past 30 days — 40% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1 · 1%
10-49 17 · 23%
50-199 10 · 14%
200-999 21 · 29%
1k-4.9k 6 · 8%
5k+ 18 · 25%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
96% coverage
Apparel & Accessories
8% coverage
Home & Garden
8% coverage
Toys & Games
4% coverage
Arts & Entertainment
1% coverage
Furniture
1% coverage
Health
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 9,506 products per store. That's larger than the WooCommerce average of 1,497. The strongest country concentrations are Australia, United Kingdom, United Arab Emirates.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 27 · 41%
$25-$49 20 · 30%
$50-$99 11 · 17%
$100-$199 5 · 8%
$200-$499 3 · 5%
Store currencies
USD 33 EUR 15 AUD 5 GBP 5 AED 3 HUF 2 KES 2 NGN 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $60 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (27%), Instagram (26%), Twitter / X (4%).

Facebook
27%
Instagram
26%
Twitter / X
4%
TikTok
3%
LinkedIn
1%
Pinterest
1%
YouTube
1%

About 34% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 9 percentage points below the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (12%), Facebook Pixel (11%).

Google Analytics
21%
Google Tag Manager
12%
Facebook Pixel
11%
Google Ads
10%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

18 products $36 avg
Baby & Kids baby accessories gift boxes
26 products $72 avg
Baby & Kids baby products nursery essentials
256 products $11 avg
Baby & Kids baby toys kids safety gear
12 products $19 avg
Baby & Kids baby clothes nursery essentials
642 products $14 avg
Apparel & Accessories Home & Garden Baby & Kids baby clothes kids decor
37 products $15 avg
Baby & Kids baby products kids clothing
234 products $21 avg
Baby & Kids baby products nursery essentials
3,385 products $133 avg
Baby & Kids baby products children's accessories
687 products $55 avg
Baby & Kids Home & Garden baby sleepwear nursery essentials
Home - Little Ones Arabia United Arab Emirates
178 products $25 avg
Baby & Kids baby products nursery essentials
1,907 products $73 avg
Baby & Kids baby car seats baby prams
356 products $28 avg
Baby & Kids baby feeding supplies baby travel gear

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FAQ

How many WooCommerce Nursery essentials stores are there?

We currently track 73 active WooCommerce stores in the Nursery essentials segment.

Are WooCommerce Nursery essentials stores growing?

Yes. In the last 30 days, 29 new stores were indexed in the Nursery essentials segment, showing a 40% monthly growth rate.

What is the average product price in WooCommerce Nursery essentials stores?

Among stores with pricing data, the average listed price is about $60, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.