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WooCommerce topic analytics
Topic
Updated Apr 27, 2026
WooCommerce

997 WooCommerce Nutritional supplements Stores: Stats & Market Data (2026)

997 active WooCommerce stores fall into the Nutritional supplements segment, with 150 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Food & Beverages, Beauty & Cosmetics. 62% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

62%
Social media
5%
Meta ads
63%
Contact info
Total Stores
997
Active WooCommerce stores
New (30d)
150
Newly added in the last 30 days
Avg. Products
464
Among 996 stores with catalog data
Avg. Price
$133
Among 913 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

141 70 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

150 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 271 · 27%
10-49 407 · 41%
50-199 204 · 20%
200-999 88 · 9%
1k-4.9k 14 · 1%
5k+ 12 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
89% coverage
Food & Beverages
13% coverage
Beauty & Cosmetics
8% coverage
Animals & Pet Supplies 4 Baby & Kids 4 Education & Courses 4 Adult 1 Apparel & Accessories 1 Electronics 1 Home & Garden 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 464 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The strongest country concentrations are India, Brazil, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 310 · 34%
$25-$49 357 · 39%
$50-$99 161 · 18%
$100-$199 57 · 6%
$200-$499 17 · 2%
$500+ 11 · 1%
Store currencies
USD 284 EUR 222 INR 54 BRL 35 COP 29 GBP 23 MXN 23 VND 22

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $133 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (56%), Instagram (47%), YouTube (15%).

Facebook
56%
Instagram
47%
YouTube
15%
TikTok
10%
Twitter / X
9%
LinkedIn
7%
Pinterest
3%

Social media adoption is strong at 62%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (26%), Facebook Pixel (16%).

Google Analytics
29%
Google Tag Manager
26%
Facebook Pixel
16%
Google Ads
15%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

13 products $12 avg 2 ads
Health nutritional supplements health products
599 products $31 avg 1 ads
Health healthy-living wellness
269 products $36 avg 1 ads
Health Beauty & Cosmetics Home & Garden amway moldova nutritional supplements
BIOKENAF® Malaysia
6 products $69 avg 93 ads
Health health supplements wellness products
977 products $26 avg 1 ads
Health Food & Beverages nutritional-supplements fitness-nutrition
10 products $31 avg 1 ads
Health vitamin c supplements health store
5 products $7 avg 1 ads
Health baby care nutritional supplements
31 products $71 avg
Health health food supplements wellness products
23 products $24 avg
Health sale supplements health products sale
27 products $25 avg
Health nutritional supplements health and wellness
11 products $4 avg 2 ads
Food & Beverages nutritional supplements health foods
5 products $26 avg
Animals & Pet Supplies horse-feed nutritional-supplements

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FAQ

How many WooCommerce Nutritional supplements stores are there?

We currently track 997 active WooCommerce stores in the Nutritional supplements segment.

Are WooCommerce Nutritional supplements stores growing?

Yes. In the last 30 days, 150 new stores were indexed in the Nutritional supplements segment, showing a 15% monthly growth rate.

What is the average product price in WooCommerce Nutritional supplements stores?

Among stores with pricing data, the average listed price is about $133, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.