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Topic
Updated May 18, 2026
WooCommerce

1,898 WooCommerce Vitamins Stores: Stats & Market Data (2026)

1,898 active WooCommerce stores fall into the Vitamins segment, with 769 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 44% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

44%
Social media
4%
Meta ads
56%
Contact info
Total Stores
1,898
Active WooCommerce stores
New (30d)
769
Newly added in the last 30 days
Avg. Products
2,377
Among 1,895 stores with catalog data
Avg. Price
$81
Among 1,708 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

479 239 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

769 new stores were added in the past 30 days — 41% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 313 · 17%
10-49 590 · 31%
50-199 463 · 24%
200-999 300 · 16%
1k-4.9k 106 · 6%
5k+ 123 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
94% coverage
Beauty & Cosmetics
15% coverage
Food & Beverages
6% coverage
Baby & Kids
1% coverage
Home & Garden
1% coverage
Sporting Goods
1% coverage
Books & Literature
1% coverage
Apparel & Accessories
1% coverage
Electronics 8 Toys & Games 7 Hardware 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,377 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,383. The strongest country concentrations are Brazil, India, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 815 · 48%
$25-$49 579 · 34%
$50-$99 198 · 12%
$100-$199 71 · 4%
$200-$499 29 · 2%
$500+ 16 · 1%
Store currencies
USD 516 EUR 364 GBP 79 BDT 74 BRL 62 INR 61 MYR 47 HUF 42

Among stores with pricing data, the most common price range is Under $25. The average is higher at $81 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (38%), Instagram (31%), YouTube (9%).

Facebook
38%
Instagram
31%
YouTube
9%
TikTok
7%
Twitter / X
6%
LinkedIn
4%
Pinterest
1%

About 44% of stores maintain social media profiles and 4% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (20%), Facebook Pixel (14%).

Google Analytics
25%
Google Tag Manager
20%
Facebook Pixel
14%
Google Ads
11%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

46 products $30 avg 2 ads
Food & Beverages Beauty & Cosmetics superfood supplement bio spirulina
530 products $34 avg 3 ads
Health vitamins supplements
20 products $3 avg 1 ads
Health vitamins supplements
848 products $12 avg 1 ads
Health natural products dietary supplements
50 products $10 avg 1 ads
Health Beauty & Cosmetics health supplements vitamins
976 products $78 avg 2 ads
Health supplements health store
167 products $43 avg 14 ads
Health vitamins supplements
35 products $32 avg 1 ads
Health vegan supplements
312 products $53 avg 1 ads
Health Sporting Goods protein powder vitamins
54 products $18 avg 5 ads
Health supplements vitamins
12 products $32 avg 3 ads
Health health supplements vitamins
99 products $20 avg 4 ads
Health vitamins supplements

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FAQ

How many WooCommerce Vitamins stores are there?

We currently track 1,898 active WooCommerce stores in the Vitamins segment.

Are WooCommerce Vitamins stores growing?

Yes. In the last 30 days, 769 new stores were indexed in the Vitamins segment, showing a 41% monthly growth rate.

What is the average product price in WooCommerce Vitamins stores?

Among stores with pricing data, the average listed price is about $81, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.