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Topic
Updated June 8, 2026
WooCommerce

1,948 WooCommerce Vitamins Stores: Stats & Market Data (2026)

1,948 active WooCommerce stores fall into the Vitamins segment, with 340 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 45% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

45%
Social media
3%
Meta ads
60%
Contact info
Total Stores
1,948
Active WooCommerce stores
New (30d)
340
Newly added in the last 30 days
Avg. Products
2,469
Among 1,946 stores with catalog data
Avg. Price
$81
Among 1,748 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

517 258 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

340 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 310 · 16%
10-49 610 · 31%
50-199 482 · 25%
200-999 307 · 16%
1k-4.9k 108 · 6%
5k+ 129 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
94% coverage
Beauty & Cosmetics
15% coverage
Food & Beverages
6% coverage
Baby & Kids
1% coverage
Home & Garden
1% coverage
Sporting Goods
1% coverage
Apparel & Accessories
1% coverage
Books & Literature
1% coverage
Electronics 8 Toys & Games 7 Hardware 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,469 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,553. The strongest country concentrations are Brazil, Bangladesh, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 837 · 48%
$25-$49 591 · 34%
$50-$99 200 · 11%
$100-$199 72 · 4%
$200-$499 30 · 2%
$500+ 18 · 1%
Store currencies
USD 525 EUR 387 GBP 80 BDT 73 BRL 65 INR 62 MYR 44 VND 44

Among stores with pricing data, the most common price range is Under $25. The average is higher at $81 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (39%), Instagram (33%), YouTube (9%).

Facebook
39%
Instagram
33%
YouTube
9%
Twitter / X
7%
TikTok
7%
LinkedIn
5%
Pinterest
2%

About 45% of stores maintain social media profiles and 3% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (21%), Facebook Pixel (13%).

Google Analytics
25%
Google Tag Manager
21%
Facebook Pixel
13%
Google Ads
11%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

211 products $36 avg 1 ads
Health Food & Beverages vitamins minerals
530 products $34 avg 6 ads
Health vitamins supplements
1,567 products $23 avg 2 ads
Beauty & Cosmetics dermo-cosmetics vitamins
125 products $23 avg 2 ads
Health bodybuilding supplements fitness nutrition
459 products $16 avg 1 ads
Health nutrition store health supplements
279 products $18 avg 2 ads
Health protein-supplements sports-nutrition
112 products $29 avg
Health cbd vitamins
71 products $20 avg 1 ads
Health vitamins supplements
976 products $78 avg 3 ads
Health supplements health store
498 products $19 avg
Health health supplements vitamins
259 products $31 avg
Health health supplements vitamins
41 products $10 avg
Health natural supplements health products

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FAQ

How many WooCommerce Vitamins stores are there?

We currently track 1,948 active WooCommerce stores in the Vitamins segment.

Are WooCommerce Vitamins stores growing?

Yes. In the last 30 days, 340 new stores were indexed in the Vitamins segment, showing a 17% monthly growth rate.

What is the average product price in WooCommerce Vitamins stores?

Among stores with pricing data, the average listed price is about $81, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.