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Topic
Updated May 18, 2026
WooCommerce

1,380 WooCommerce Dietary supplements Stores: Stats & Market Data (2026)

1,380 active WooCommerce stores fall into the Dietary supplements segment, with 421 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Food & Beverages, Beauty & Cosmetics. 52% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

52%
Social media
4%
Meta ads
61%
Contact info
Total Stores
1,380
Active WooCommerce stores
New (30d)
421
Newly added in the last 30 days
Avg. Products
659
Among 1,380 stores with catalog data
Avg. Price
$151
Among 1,269 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

233 116 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

421 new stores were added in the past 30 days — 31% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 305 · 22%
10-49 488 · 35%
50-199 344 · 25%
200-999 153 · 11%
1k-4.9k 58 · 4%
5k+ 32 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
92% coverage
Food & Beverages
16% coverage
Beauty & Cosmetics
7% coverage
Apparel & Accessories
1% coverage
Books & Literature
1% coverage
Education & Courses 6 Home & Garden 6 Sporting Goods 4 Animals & Pet Supplies 3 Baby & Kids 2 Toys & Games 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 659 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are Poland, Italy, Greece.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 529 · 42%
$25-$49 467 · 37%
$50-$99 189 · 15%
$100-$199 59 · 5%
$200-$499 17 · 1%
$500+ 8 · 1%
Store currencies
EUR 364 USD 297 PLN 69 INR 41 GBP 39 TRY 37 HUF 34 COP 28

Among stores with pricing data, the most common price range is Under $25. The average is higher at $151 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (45%), Instagram (40%), YouTube (13%).

Facebook
45%
Instagram
40%
YouTube
13%
TikTok
9%
Twitter / X
6%
LinkedIn
5%
Pinterest
2%

Social media adoption is strong at 52%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (27%), Facebook Pixel (18%).

Google Analytics
28%
Google Tag Manager
27%
Facebook Pixel
18%
Google Ads
14%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

85 products $36 avg 5 ads
Health dietary supplements health products
848 products $12 avg 1 ads
Health natural products dietary supplements
82 products $37 avg 1 ads
Health sports nutrition protein supplements
168 products $45 avg 2 ads
Health dietary supplements vitamins minerals
128 products $27 avg 2 ads
Health supplements dietary supplements
976 products $78 avg 2 ads
Health supplements health store
295 products $43 avg 2 ads
Health dietary supplements health foods
10 products $11 avg 3 ads
Health wellness natural oils
59 products $43 avg
Health wellness store natural health products
210 products $18 avg
Health dietary supplements sports nutrition
7 products $144 avg
Health colostrum supplements dietary supplements

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FAQ

How many WooCommerce Dietary supplements stores are there?

We currently track 1,380 active WooCommerce stores in the Dietary supplements segment.

Are WooCommerce Dietary supplements stores growing?

Yes. In the last 30 days, 421 new stores were indexed in the Dietary supplements segment, showing a 31% monthly growth rate.

What is the average product price in WooCommerce Dietary supplements stores?

Among stores with pricing data, the average listed price is about $151, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.