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Topic
Updated Apr 27, 2026
WooCommerce

99 WooCommerce Online fitness Stores: Stats & Market Data (2026)

99 active WooCommerce stores fall into the Online fitness segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Sporting Goods. 79% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

79%
Social media
9%
Meta ads
62%
Contact info
Total Stores
99
Active WooCommerce stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
91
Among 99 stores with catalog data
Avg. Price
$155
Among 97 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

10 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 46 · 46%
10-49 38 · 38%
50-199 8 · 8%
200-999 4 · 4%
1k-4.9k 3 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
52% coverage
Health
51% coverage
Sporting Goods
17% coverage
Apparel & Accessories
3% coverage
Arts & Entertainment
2% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 91 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,089. The strongest country concentrations are United Kingdom, Italy, Hungary.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 20 · 21%
$25-$49 17 · 18%
$50-$99 22 · 23%
$100-$199 15 · 15%
$200-$499 15 · 15%
$500+ 8 · 8%
Store currencies
USD 32 EUR 27 GBP 11 CAD 4 INR 4 PLN 4 HUF 3 RON 3

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $155. That's below the WooCommerce average of $420.

Social media platforms

Instagram (66%), Facebook (63%), YouTube (32%).

Instagram
66%
Facebook
63%
YouTube
32%
TikTok
13%
Twitter / X
10%
LinkedIn
6%
Pinterest
1%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 9% run Meta ads. That's 22 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (24%), Facebook Pixel (23%).

Google Analytics
39%
Google Tag Manager
24%
Facebook Pixel
23%
Google Ads
6%
TikTok Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

481 products $295 avg 175 ads
Health Education & Courses fitness courses online fitness
7 products $48 avg
Education & Courses personal training online fitness
154 products $11 avg
Sporting Goods Education & Courses fitness training workout programs
6 products $154 avg
Health personal trainer online fitness
12 products $163 avg
Health Education & Courses fitness coach health programs
19 products $9 avg
Education & Courses fitness classes online fitness
78 products $245 avg
Health Education & Courses fitness education personal trainer courses
16 products $22 avg
Health Education & Courses fitness programs healthy recipes
23 products $35 avg
Health online fitness healthy lifestyle
12 products $96 avg
Health personal training online fitness

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FAQ

How many WooCommerce Online fitness stores are there?

We currently track 99 active WooCommerce stores in the Online fitness segment.

Are WooCommerce Online fitness stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Online fitness segment, showing a 10% monthly growth rate.

What is the average product price in WooCommerce Online fitness stores?

Among stores with pricing data, the average listed price is about $155, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.