106 WooCommerce Online fitness Stores: Stats & Market Data (2026)
106 active WooCommerce stores fall into the Online fitness segment, with 17 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Sporting Goods. 74% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
17 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 90 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,389. The strongest country concentrations are United Kingdom, Italy, Hungary.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $148. That's below the WooCommerce average of $423.
Marketing & analytics tools
Google Analytics (37%), Google Tag Manager (23%), Facebook Pixel (22%).
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Start Free TrialFAQ
How many WooCommerce Online fitness stores are there?
We currently track 106 active WooCommerce stores in the Online fitness segment.
Are WooCommerce Online fitness stores growing?
Yes. In the last 30 days, 17 new stores were indexed in the Online fitness segment, showing a 16% monthly growth rate.
What is the average product price in WooCommerce Online fitness stores?
Among stores with pricing data, the average listed price is about $148, with the most common pricing band at $50-$99.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (65%), Facebook (56%), YouTube (35%).
Social media engagement is exceptionally high: 74% of stores maintain social profiles and 5% run Meta ads. That's 27 percentage points above the WooCommerce average of 47%.