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Topic
Updated May 25, 2026
WooCommerce

75 WooCommerce Paper towels Stores: Stats & Market Data (2026)

75 active WooCommerce stores fall into the Paper towels segment, with 44 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Business & Industrial, Hardware. 31% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

31%
Social media
0%
Meta ads
60%
Contact info
Total Stores
75
Active WooCommerce stores
New (30d)
44
Newly added in the last 30 days
Avg. Products
561
Among 75 stores with catalog data
Avg. Price
$33
Among 43 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

44 22 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

44 new stores were added in the past 30 days — 59% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4 · 5%
10-49 25 · 33%
50-199 29 · 39%
200-999 13 · 17%
1k-4.9k 1 · 1%
5k+ 3 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
67% coverage
Business & Industrial
28% coverage
Hardware
8% coverage
Office Supplies
5% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage
General Merchandise
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 561 products per store. That's smaller than the WooCommerce average of 1,501. The strongest country concentrations are Poland, Romania, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 22 · 51%
$25-$49 11 · 26%
$50-$99 8 · 19%
$100-$199 2 · 5%
Store currencies
USD 17 GBP 7 EUR 6 PLN 5 RON 5 CAD 3 CLP 3 PEN 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $33 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (28%), Instagram (17%), LinkedIn (8%).

Facebook
28%
Instagram
17%
LinkedIn
8%
YouTube
7%
Twitter / X
5%
Pinterest
3%
TikTok
1%

About 31% of stores maintain social media profiles and 0% run Meta ads — moderate marketing investment overall. That's 12 percentage points below the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (15%), Facebook Pixel (5%).

Google Analytics
21%
Google Tag Manager
15%
Facebook Pixel
5%
Google Ads
5%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

20 products $16 avg
Home & Garden cleaning supplies household products
131 products $18 avg
Business & Industrial cleaning supplies disinfection products
15 products
Home & Garden toilet paper facial tissues
48 products $99 avg
Office Supplies paper towels napkins
36 products $4 avg
Business & Industrial hand towels paper towels
28 products $48 avg
Business & Industrial washroom services hygiene supplies
144 products $8 avg
Home & Garden Business & Industrial cleaning supplies household cleaners
74 products $50 avg
General Merchandise washroom products paper towels
139 products $4 avg
Home & Garden cleaning wipes adult diapers
115 products $44 avg
Business & Industrial hand towels soap dispensers
388 products $50 avg
Hardware paper towels household paper products
191 products $59 avg
Home & Garden paper towels hand towels

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FAQ

How many WooCommerce Paper towels stores are there?

We currently track 75 active WooCommerce stores in the Paper towels segment.

Are WooCommerce Paper towels stores growing?

Yes. In the last 30 days, 44 new stores were indexed in the Paper towels segment, showing a 59% monthly growth rate.

What is the average product price in WooCommerce Paper towels stores?

Among stores with pricing data, the average listed price is about $33, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.