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Topic
Updated May 18, 2026
WooCommerce

254 WooCommerce Shampoos Stores: Stats & Market Data (2026)

254 active WooCommerce stores fall into the Shampoos segment, with 71 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 65% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

65%
Social media
3%
Meta ads
62%
Contact info
Total Stores
254
Active WooCommerce stores
New (30d)
71
Newly added in the last 30 days
Avg. Products
1,165
Among 254 stores with catalog data
Avg. Price
$37
Among 245 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

37 18 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

71 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 24 · 9%
10-49 94 · 37%
50-199 75 · 30%
200-999 43 · 17%
1k-4.9k 12 · 5%
5k+ 6 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Health
2% coverage
Home & Garden
2% coverage
Hardware
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,165 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are Poland, Lithuania, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 125 · 51%
$25-$49 89 · 36%
$50-$99 19 · 8%
$100-$199 8 · 3%
$200-$499 3 · 1%
$500+ 1 · 0%
Store currencies
EUR 74 USD 36 PLN 16 INR 10 BRL 9 COP 9 GBP 9 CAD 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $37 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (57%), Facebook (53%), TikTok (14%).

Instagram
57%
Facebook
53%
TikTok
14%
YouTube
7%
Twitter / X
4%
LinkedIn
2%
Pinterest
1%

Social media adoption is strong at 65%, and 3% of stores run Meta ad campaigns. That's 18 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Tag Manager (28%), Google Analytics (25%), Facebook Pixel (23%).

Google Tag Manager
28%
Google Analytics
25%
Facebook Pixel
23%
Google Ads
13%
TikTok Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

45 products $32 avg 2 ads
Beauty & Cosmetics hair products body care
112 products $30 avg 1 ads
Beauty & Cosmetics hair products shampoos
17 products $60 avg
Beauty & Cosmetics hair products shampoos
701 products $31 avg
Beauty & Cosmetics professional hair products family haircare
10 products $36 avg 3 ads
Beauty & Cosmetics hair products rosemary hair care
88 products $36 avg
Beauty & Cosmetics hair products shampoos
21 products $20 avg
Beauty & Cosmetics hair products styling
18 products $39 avg
Beauty & Cosmetics hair products shampoos
5 products $289 avg
Beauty & Cosmetics hair salon styling
7 products $3 avg
Beauty & Cosmetics haircare products sal-free
40 products $6 avg
Beauty & Cosmetics natural hair dyes vegan hair color

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FAQ

How many WooCommerce Shampoos stores are there?

We currently track 254 active WooCommerce stores in the Shampoos segment.

Are WooCommerce Shampoos stores growing?

Yes. In the last 30 days, 71 new stores were indexed in the Shampoos segment, showing a 28% monthly growth rate.

What is the average product price in WooCommerce Shampoos stores?

Among stores with pricing data, the average listed price is about $37, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.