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WooCommerce topic analytics
Topic
Updated Apr 6, 2026
WooCommerce

588 WooCommerce Subscriptions Stores: Stats & Market Data (2026)

588 active WooCommerce stores fall into the Subscriptions segment, with 46 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Electronics. 63% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

63%
Social media
3%
Meta ads
60%
Contact info
Total Stores
588
Active WooCommerce stores
New (30d)
46
Newly added in the last 30 days
Avg. Products
63
Among 587 stores with catalog data
Avg. Price
$178
Among 567 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

42 21 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

46 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 241 · 41%
10-49 224 · 38%
50-199 97 · 17%
200-999 19 · 3%
1k-4.9k 6 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
44% coverage
Education & Courses
12% coverage
Electronics
8% coverage
Books & Literature
7% coverage
Arts & Entertainment
7% coverage
Food & Beverages
6% coverage
Celebrations & Gifts
5% coverage
Business & Industrial
4% coverage
Health
2% coverage
Apparel & Accessories
2% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 63 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Bangladesh, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 253 · 45%
$25-$49 104 · 18%
$50-$99 69 · 12%
$100-$199 48 · 8%
$200-$499 58 · 10%
$500+ 35 · 6%
Store currencies
USD 274 EUR 85 BDT 40 GBP 26 INR 26 CAD 14 PKR 11 SAR 10

Among stores with pricing data, the most common price range is Under $25. The average is higher at $178 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (55%), Instagram (42%), Twitter / X (23%).

Facebook
55%
Instagram
42%
Twitter / X
23%
YouTube
20%
LinkedIn
13%
TikTok
8%
Pinterest
3%

Social media adoption is strong at 63%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (21%), Facebook Pixel (17%).

Google Analytics
33%
Google Tag Manager
21%
Facebook Pixel
17%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

7 products $23 avg 4 ads
Celebrations & Gifts gifts subscriptions
135 products $5 avg
Arts & Entertainment magazines newspapers
35 products $10 avg 3 ads
Celebrations & Gifts magazine subscriptions
14 products $207 avg
Arts & Entertainment creator community digital products
45 products $2 avg
Software digital products subscriptions
11 products $773 avg
Software software subscriptions
116 products $18 avg
Books & Literature magazine subscriptions
15 products $117 avg
Software Education & Courses software online courses
122 products $27 avg
Software digital services subscriptions
285 products $4 avg
Education & Courses online courses challenges

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FAQ

How many WooCommerce Subscriptions stores are there?

We currently track 588 active WooCommerce stores in the Subscriptions segment.

Are WooCommerce Subscriptions stores growing?

Yes. In the last 30 days, 46 new stores were indexed in the Subscriptions segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Subscriptions stores?

Among stores with pricing data, the average listed price is about $178, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.