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Topic
Updated Apr 6, 2026
WooCommerce

4,428 WooCommerce Supplements Stores: Stats & Market Data (2026)

4,428 active WooCommerce stores fall into the Supplements segment, with 318 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 68% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

68%
Social media
5%
Meta ads
69%
Contact info
Total Stores
4,428
Active WooCommerce stores
New (30d)
318
Newly added in the last 30 days
Avg. Products
457
Among 4,407 stores with catalog data
Avg. Price
$60
Among 4,102 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

275 137 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

318 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,193 · 27%
10-49 1,676 · 38%
50-199 952 · 22%
200-999 393 · 9%
1k-4.9k 127 · 3%
5k+ 66 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
88% coverage
Beauty & Cosmetics
11% coverage
Food & Beverages
9% coverage
Apparel & Accessories
1% coverage
Education & Courses
1% coverage
Adult
1% coverage
Home & Garden
1% coverage
Books & Literature
1% coverage
Sporting Goods
1% coverage
Animals & Pet Supplies 14 Electronics 10

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 457 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, Bangladesh, Malaysia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,546 · 38%
$25-$49 1,372 · 33%
$50-$99 767 · 19%
$100-$199 262 · 6%
$200-$499 118 · 3%
$500+ 37 · 1%
Store currencies
USD 1,567 EUR 635 INR 244 GBP 174 BDT 173 MYR 152 CAD 93 BRL 90

Among stores with pricing data, the most common price range is Under $25. The average is higher at $60 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (61%), Instagram (48%), YouTube (17%).

Facebook
61%
Instagram
48%
YouTube
17%
Twitter / X
12%
TikTok
10%
LinkedIn
8%
Pinterest
3%

Social media adoption is strong at 68%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (24%), Facebook Pixel (18%).

Google Analytics
29%
Google Tag Manager
24%
Facebook Pixel
18%
Google Ads
13%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

308 products $18 avg 3 ads
Health supplements dietary supplements
86 products $24 avg 7 ads
Health Food & Beverages supplements health and wellness
5 products $44 avg 16 ads
Food & Beverages vitamins supplements
46 products $95 avg 5 ads
Health Books & Literature longevity healthy aging
23 products $23 avg 1 ads
Health health and wellness personal care
127 products $18 avg 1 ads
Health health wellness
5 products $59 avg 11 ads
Health fitness wellness
Naturesfinest Switzerland
559 products $60 avg 13 ads
Health organic natural health
8 products $13 avg 1 ads
Health supplements wellness
BIOKENAF® Malaysia
7 products $63 avg 46 ads
Health health store supplements
23 products $100 avg 1 ads
Beauty & Cosmetics Books & Literature supplements skincare
2,058 products $15 avg 2 ads
Health online pharmacy health medicines

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FAQ

How many WooCommerce Supplements stores are there?

We currently track 4,428 active WooCommerce stores in the Supplements segment.

Are WooCommerce Supplements stores growing?

Yes. In the last 30 days, 318 new stores were indexed in the Supplements segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Supplements stores?

Among stores with pricing data, the average listed price is about $60, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.