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Topic
Updated June 8, 2026
WooCommerce

1,695 WooCommerce Nutrition Stores: Stats & Market Data (2026)

1,695 active WooCommerce stores fall into the Nutrition segment, with 65 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Food & Beverages, Education & Courses. 60% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

60%
Social media
3%
Meta ads
61%
Contact info
Total Stores
1,695
Active WooCommerce stores
New (30d)
65
Newly added in the last 30 days
Avg. Products
489
Among 1,691 stores with catalog data
Avg. Price
$130
Among 1,602 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

206 103 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

65 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 584 · 35%
10-49 679 · 40%
50-199 263 · 16%
200-999 118 · 7%
1k-4.9k 25 · 1%
5k+ 22 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
68% coverage
Food & Beverages
18% coverage
Education & Courses
16% coverage
Beauty & Cosmetics
5% coverage
Books & Literature
3% coverage
Apparel & Accessories
1% coverage
Sporting Goods
1% coverage
Baby & Kids
1% coverage
Home & Garden
0% coverage
Arts & Entertainment 5

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 489 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,565. The strongest country concentrations are India, Poland, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 556 · 35%
$25-$49 480 · 30%
$50-$99 284 · 18%
$100-$199 151 · 9%
$200-$499 77 · 5%
$500+ 54 · 3%
Store currencies
USD 581 EUR 369 INR 107 GBP 78 PLN 49 MXN 40 CAD 37 BRL 32

Among stores with pricing data, the most common price range is Under $25. The average is higher at $130 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (50%), Facebook (49%), YouTube (18%).

Instagram
50%
Facebook
49%
YouTube
18%
Twitter / X
12%
TikTok
10%
LinkedIn
9%
Pinterest
3%

Social media adoption is strong at 60%, and 3% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (21%), Facebook Pixel (17%).

Google Analytics
28%
Google Tag Manager
21%
Facebook Pixel
17%
Google Ads
9%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

7 products $23 avg 7 ads
Education & Courses nutrition meal plans
37 products $34 avg 1 ads
Health herbal medicine nutrition
27 products $10 avg 1 ads
Health nutraceuticals health supplements
6 products 14 ads
Health nutrition wellness
37 products $67 avg 4 ads
Health Education & Courses fitness training
35 products $4 avg 1 ads
Food & Beverages protein powder health supplements
12 products $103 avg 3 ads
Food & Beverages meal kit nutrition
35 products $315 avg 1 ads
Health nutrition lifestyle program
19 products $7 avg 1 ads
Health wellness nutrition
13 products $38 avg
Health thyroid supplements herbal supplements
9 products $37 avg
Health detox nutrition
7 products $1 avg
Food & Beverages Education & Courses food education

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FAQ

How many WooCommerce Nutrition stores are there?

We currently track 1,695 active WooCommerce stores in the Nutrition segment.

Are WooCommerce Nutrition stores growing?

Yes. In the last 30 days, 65 new stores were indexed in the Nutrition segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce Nutrition stores?

Among stores with pricing data, the average listed price is about $130, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.