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Topic
Updated May 18, 2026
WooCommerce

1,706 WooCommerce Nutrition Stores: Stats & Market Data (2026)

1,706 active WooCommerce stores fall into the Nutrition segment, with 321 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Food & Beverages, Education & Courses. 60% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

60%
Social media
3%
Meta ads
59%
Contact info
Total Stores
1,706
Active WooCommerce stores
New (30d)
321
Newly added in the last 30 days
Avg. Products
487
Among 1,703 stores with catalog data
Avg. Price
$129
Among 1,614 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

207 103 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

321 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 585 · 34%
10-49 691 · 41%
50-199 262 · 15%
200-999 117 · 7%
1k-4.9k 26 · 2%
5k+ 22 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
68% coverage
Food & Beverages
18% coverage
Education & Courses
16% coverage
Beauty & Cosmetics
5% coverage
Books & Literature
3% coverage
Apparel & Accessories
1% coverage
Sporting Goods
1% coverage
Baby & Kids
1% coverage
Home & Garden
0% coverage
Arts & Entertainment 5

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 487 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are India, Poland, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 559 · 35%
$25-$49 492 · 30%
$50-$99 282 · 17%
$100-$199 152 · 9%
$200-$499 74 · 5%
$500+ 55 · 3%
Store currencies
USD 589 EUR 373 INR 107 GBP 79 PLN 49 MXN 40 CAD 37 BRL 31

Among stores with pricing data, the most common price range is Under $25. The average is higher at $129 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (50%), Facebook (49%), YouTube (17%).

Instagram
50%
Facebook
49%
YouTube
17%
Twitter / X
12%
TikTok
10%
LinkedIn
9%
Pinterest
4%

Social media adoption is strong at 60%, and 3% of stores run Meta ad campaigns. That's 13 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (20%), Facebook Pixel (18%).

Google Analytics
28%
Google Tag Manager
20%
Facebook Pixel
18%
Google Ads
9%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

12 products $124 avg 1 ads
Health nutrition online consultation
105 products $21 avg 4 ads
Health natural health products immunity support
46 products $14 avg 1 ads
Health wellness weight loss
56 products $52 avg 2 ads
Health weight loss health products
43 products $32 avg 1 ads
Food & Beverages nutrition supplements
40 products $23 avg 1 ads
Health nutrition sports supplements
40 products $36 avg
Apparel & Accessories Health sportswear nutrition
22 products $132 avg
Health nutrition health coaching
168 products $11 avg
Health sports supplements nutrition
21 products $108 avg
Education & Courses nutrition diet

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FAQ

How many WooCommerce Nutrition stores are there?

We currently track 1,706 active WooCommerce stores in the Nutrition segment.

Are WooCommerce Nutrition stores growing?

Yes. In the last 30 days, 321 new stores were indexed in the Nutrition segment, showing a 19% monthly growth rate.

What is the average product price in WooCommerce Nutrition stores?

Among stores with pricing data, the average listed price is about $129, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.