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WooCommerce topic analytics
Topic
Updated May 25, 2026
WooCommerce

91 WooCommerce Surfwear Stores: Stats & Market Data (2026)

91 active WooCommerce stores fall into the Surfwear segment, with 25 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Baby & Kids. 48% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

48%
Social media
1%
Meta ads
40%
Contact info
Total Stores
91
Active WooCommerce stores
New (30d)
25
Newly added in the last 30 days
Avg. Products
847
Among 91 stores with catalog data
Avg. Price
$49
Among 90 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

24 12 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

25 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8 · 9%
10-49 22 · 24%
50-199 16 · 18%
200-999 28 · 31%
1k-4.9k 14 · 15%
5k+ 3 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
97% coverage
Sporting Goods
3% coverage
Baby & Kids
2% coverage
Adult
1% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 847 products per store. That's smaller than the WooCommerce average of 1,497. The strongest country concentrations are Brazil, Australia, Spain.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 15 · 17%
$25-$49 48 · 53%
$50-$99 21 · 23%
$100-$199 4 · 4%
$200-$499 2 · 2%
Store currencies
EUR 33 USD 33 AUD 7 BRL 5 GBP 5 CHF 3 HKD 1 LKR 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $49 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (43%), Facebook (41%), YouTube (12%).

Instagram
43%
Facebook
41%
YouTube
12%
Twitter / X
11%
TikTok
5%
LinkedIn
4%
Pinterest
4%

About 48% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Facebook Pixel (20%), Google Analytics (20%), Google Tag Manager (9%).

Facebook Pixel
20%
Google Analytics
20%
Google Tag Manager
9%
Google Ads
7%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,215 products $28 avg
Apparel & Accessories surfwear beach clothing
33 products $12 avg
Apparel & Accessories bags fashion accessories
90 products $156 avg
Apparel & Accessories wetsuits bikinis
21 products $269 avg
Apparel & Accessories surfboard manufacturing clothing store
7 products $33 avg
Apparel & Accessories clothing store surfwear
365 products $63 avg
Apparel & Accessories Sporting Goods surfwear swimwear
705 products $54 avg
Apparel & Accessories volcom clothing men's apparel
1,562 products $38 avg
Apparel & Accessories surfwear clothing
38 products $21 avg
Apparel & Accessories surfwear clothing store
421 products $33 avg
Apparel & Accessories sustainable surfwear
63 products $56 avg
Apparel & Accessories activewear yogawear

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FAQ

How many WooCommerce Surfwear stores are there?

We currently track 91 active WooCommerce stores in the Surfwear segment.

Are WooCommerce Surfwear stores growing?

Yes. In the last 30 days, 25 new stores were indexed in the Surfwear segment, showing a 27% monthly growth rate.

What is the average product price in WooCommerce Surfwear stores?

Among stores with pricing data, the average listed price is about $49, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.