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Topic
Updated June 1, 2026
WooCommerce

319 WooCommerce Travel essentials Stores: Stats & Market Data (2026)

319 active WooCommerce stores fall into the Travel essentials segment, with 99 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Travel, Sporting Goods, Home & Garden. 34% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

34%
Social media
2%
Meta ads
49%
Contact info
Total Stores
319
Active WooCommerce stores
New (30d)
99
Newly added in the last 30 days
Avg. Products
1,302
Among 319 stores with catalog data
Avg. Price
$123
Among 296 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

108 54 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

99 new stores were added in the past 30 days — 31% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 57 · 18%
10-49 138 · 43%
50-199 41 · 13%
200-999 45 · 14%
1k-4.9k 29 · 9%
5k+ 9 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Travel
85% coverage
Sporting Goods
17% coverage
Home & Garden
14% coverage
Apparel & Accessories
12% coverage
Electronics
8% coverage
Beauty & Cosmetics
6% coverage
Celebrations & Gifts
5% coverage
Health
4% coverage
Food & Beverages
3% coverage
Office Supplies
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,302 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,553. The strongest country concentrations are India, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 117 · 40%
$25-$49 72 · 24%
$50-$99 56 · 19%
$100-$199 19 · 6%
$200-$499 14 · 5%
$500+ 18 · 6%
Store currencies
USD 139 EUR 89 GBP 21 INR 12 PLN 6 BDT 4 AUD 3 TWD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $123 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (28%), Facebook (27%), YouTube (8%).

Instagram
28%
Facebook
27%
YouTube
8%
Twitter / X
7%
TikTok
5%
LinkedIn
3%
Pinterest
3%

About 34% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 12 percentage points below the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (15%), Google Tag Manager (8%), Facebook Pixel (7%).

Google Analytics
15%
Google Tag Manager
8%
Facebook Pixel
7%
Google Ads
5%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

DownPower 羽絨睡袋專業 Taiwan (Province of China)
17 products $195 avg 11 ads
Sporting Goods Travel sleeping bag camping gear
22 products $4 avg 169 ads
Apparel & Accessories Beauty & Cosmetics Travel women perfume travel essentials
18 products $52 avg 2 ads
Sporting Goods Travel camping gear fishing gear
22 products $4 avg 1 ads
General Merchandise pocket trade mall new arrivals
24 products $34 avg
Animals & Pet Supplies Electronics Travel pet accessories smart home devices
13 products $635 avg
Sporting Goods Travel outdoor adventure gear travel essentials
25 products $125 avg
Travel travel gear travel essentials
14 products $292 avg
Travel travel tools trip accessories
9 products $800 avg
Travel travel gear luggage accessories
20 products $12 avg
Travel travel essentials carry on items
34 products $10 avg
Animals & Pet Supplies Travel smart id tags lost item locator
157 products $2 avg
Food & Beverages Health Travel trekking gear travel essentials

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FAQ

How many WooCommerce Travel essentials stores are there?

We currently track 319 active WooCommerce stores in the Travel essentials segment.

Are WooCommerce Travel essentials stores growing?

Yes. In the last 30 days, 99 new stores were indexed in the Travel essentials segment, showing a 31% monthly growth rate.

What is the average product price in WooCommerce Travel essentials stores?

Among stores with pricing data, the average listed price is about $123, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.