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Topic
Updated May 18, 2026
WooCommerce

848 WooCommerce Unique gifts Stores: Stats & Market Data (2026)

848 active WooCommerce stores fall into the Unique gifts segment, with 405 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Arts & Entertainment. 50% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

50%
Social media
2%
Meta ads
48%
Contact info
Total Stores
848
Active WooCommerce stores
New (30d)
405
Newly added in the last 30 days
Avg. Products
1,461
Among 848 stores with catalog data
Avg. Price
$78
Among 822 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

240 120 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

405 new stores were added in the past 30 days — 48% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 73 · 9%
10-49 224 · 26%
50-199 245 · 29%
200-999 193 · 23%
1k-4.9k 83 · 10%
5k+ 30 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
69% coverage
Home & Garden
25% coverage
Arts & Entertainment
15% coverage
Apparel & Accessories
11% coverage
Jewelry & Watches
10% coverage
Toys & Games
7% coverage
Books & Literature
4% coverage
Food & Beverages
2% coverage
Electronics
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,461 products per store. That's larger than the WooCommerce average of 1,383. The strongest country concentrations are United Kingdom, India, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 427 · 52%
$25-$49 208 · 25%
$50-$99 109 · 13%
$100-$199 43 · 5%
$200-$499 19 · 2%
$500+ 16 · 2%
Store currencies
USD 298 EUR 234 GBP 67 INR 45 RON 24 HUF 17 AUD 16 CAD 16

Among stores with pricing data, the most common price range is Under $25. The average is higher at $78 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (42%), Instagram (38%), YouTube (9%).

Facebook
42%
Instagram
38%
YouTube
9%
Twitter / X
9%
TikTok
6%
Pinterest
5%
LinkedIn
4%

Social media adoption is strong at 50%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (17%), Facebook Pixel (16%).

Google Analytics
29%
Google Tag Manager
17%
Facebook Pixel
16%
Google Ads
11%
Pinterest Pixel
2%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

246 products $2 avg 1 ads
Home & Garden Celebrations & Gifts gifts home decor
641 products $4 avg 4 ads
Celebrations & Gifts unique gifts corporate gifts
58 products $41 avg
Celebrations & Gifts custom jewelry personalized accessories
116 products $91 avg
Celebrations & Gifts floral arrangements gifts
58 products $34 avg
Jewelry & Watches Home & Garden origami jewelry paper crafts
7 products $552 avg
Jewelry & Watches Celebrations & Gifts Antiques & Collectibles natural stones unique gifts
773 products $38 avg
Celebrations & Gifts personalized gifts gift shop
363 products $21 avg 5 ads
Home & Garden outdoor gifts nature
336 products $13 avg
Jewelry & Watches handmade jewelry polymer clay accessories
215 products $21 avg
Home & Garden Jewelry & Watches natural candles handmade jewelry
303 products $26 avg
Arts & Entertainment online shopping entertainment products
386 products $22 avg
Celebrations & Gifts personalized gifts caricatures

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FAQ

How many WooCommerce Unique gifts stores are there?

We currently track 848 active WooCommerce stores in the Unique gifts segment.

Are WooCommerce Unique gifts stores growing?

Yes. In the last 30 days, 405 new stores were indexed in the Unique gifts segment, showing a 48% monthly growth rate.

What is the average product price in WooCommerce Unique gifts stores?

Among stores with pricing data, the average listed price is about $78, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.