Use Cases Features Pricing API Log in
WooCommerce subcategory analytics
Subcategory
Updated June 29, 2026
WooCommerce

2,352 WooCommerce Novelty & Gag Gifts Stores: Stats & Market Data (2026)

2,352 active WooCommerce stores fall into the Novelty & Gag Gifts segment, with 573 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 46% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

46%
Social media
2%
Meta ads
48%
Contact info
Total Stores
2,352
Active WooCommerce stores
New (30d)
573
Newly added in the last 30 days
Avg. Products
1,708
Among 2,346 stores with catalog data
Avg. Price
$52
Among 2,178 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

974 487 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

573 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 115 · 5%
10-49 575 · 25%
50-199 727 · 31%
200-999 542 · 23%
1k-4.9k 261 · 11%
5k+ 126 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
24% coverage
Apparel & Accessories
23% coverage
Toys & Games
20% coverage
Books & Literature
5% coverage
General Merchandise
4% coverage
Jewelry & Watches
4% coverage
Arts & Entertainment
3% coverage
Office Supplies
3% coverage
Food & Beverages
2% coverage
Baby & Kids
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,708 products per store. That's larger than the WooCommerce average of 1,575. The strongest country concentrations are United Kingdom, Netherlands, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,513 · 69%
$25-$49 417 · 19%
$50-$99 141 · 6%
$100-$199 55 · 3%
$200-$499 36 · 2%
$500+ 16 · 1%
Store currencies
USD 688 EUR 610 GBP 205 INR 100 PLN 52 AUD 46 CAD 41 ZAR 39

Among stores with pricing data, the most common price range is Under $25. The average is higher at $52 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (38%), Instagram (31%), Twitter / X (8%).

Facebook
38%
Instagram
31%
Twitter / X
8%
YouTube
7%
TikTok
7%
LinkedIn
3%
Pinterest
2%

About 46% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (11%), Facebook Pixel (8%).

Google Analytics
23%
Google Tag Manager
11%
Facebook Pixel
8%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,760 products 110 ads
Vehicles & Parts Electronics Celebrations & Gifts
79 products $1 avg 12 ads
Celebrations & Gifts
20 products $4 avg 1 ads
Celebrations & Gifts Toys & Games Toys
1,780 products $3 avg 9 ads
Celebrations & Gifts
2,829 products $70 avg 22 ads
Apparel & Accessories Celebrations & Gifts
288 products $16 avg 17 ads
Toys & Games Apparel & Accessories Celebrations & Gifts Toys Clothing
56 products $13 avg
Celebrations & Gifts Personalized Gifts
35 products $6 avg
Home & Garden Celebrations & Gifts
Käreitär Finland
117 products $22 avg
Home & Garden Celebrations & Gifts
179 products $22 avg
Celebrations & Gifts Apparel & Accessories
Home - Sleepy Camel United Kingdom
26 products $2 avg 4 ads
Celebrations & Gifts
60 products $15 avg
Celebrations & Gifts Home & Garden Personalized Gifts Gifts

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce Novelty & Gag Gifts stores are there?

We currently track 2,352 active WooCommerce stores in the Novelty & Gag Gifts segment.

Are WooCommerce Novelty & Gag Gifts stores growing?

Yes. In the last 30 days, 573 new stores were indexed in the Novelty & Gag Gifts segment, showing a 24% monthly growth rate.

What is the average product price in WooCommerce Novelty & Gag Gifts stores?

Among stores with pricing data, the average listed price is about $52, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.