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WooCommerce subcategory analytics
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Updated June 8, 2026
WooCommerce

2,076 WooCommerce Novelty & Gag Gifts Stores: Stats & Market Data (2026)

2,076 active WooCommerce stores fall into the Novelty & Gag Gifts segment, with 830 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Home & Garden. 47% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

47%
Social media
1%
Meta ads
49%
Contact info
Total Stores
2,076
Active WooCommerce stores
New (30d)
830
Newly added in the last 30 days
Avg. Products
1,675
Among 2,070 stores with catalog data
Avg. Price
$55
Among 1,933 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,034 517 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

830 new stores were added in the past 30 days — 40% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 124 · 6%
10-49 498 · 24%
50-199 618 · 30%
200-999 468 · 23%
1k-4.9k 247 · 12%
5k+ 115 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Apparel & Accessories
24% coverage
Home & Garden
23% coverage
Toys & Games
21% coverage
Books & Literature
5% coverage
Jewelry & Watches
4% coverage
General Merchandise
3% coverage
Arts & Entertainment
3% coverage
Office Supplies
3% coverage
Food & Beverages
2% coverage
Baby & Kids
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,675 products per store. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are United Kingdom, India, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,325 · 69%
$25-$49 377 · 20%
$50-$99 130 · 7%
$100-$199 52 · 3%
$200-$499 34 · 2%
$500+ 15 · 1%
Store currencies
USD 638 EUR 527 GBP 202 INR 82 AUD 44 PLN 43 CAD 38 TRY 29

Among stores with pricing data, the most common price range is Under $25. The average is higher at $55 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (39%), Instagram (32%), Twitter / X (9%).

Facebook
39%
Instagram
32%
Twitter / X
9%
YouTube
8%
TikTok
8%
LinkedIn
4%
Pinterest
2%

About 47% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (12%), Facebook Pixel (10%).

Google Analytics
24%
Google Tag Manager
12%
Facebook Pixel
10%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

3,971 products $1 avg 59 ads
Celebrations & Gifts competitions cash prizes
1,596 products 17 ads
Celebrations & Gifts competitions giveaways
769 products $1 avg 1 ads
Celebrations & Gifts competitions prizes
1,749 products $4 avg 7 ads
Celebrations & Gifts competitions cash prizes
Home - Sleepy Camel United Kingdom
26 products $2 avg 4 ads
Celebrations & Gifts tiktok live game cash dash
2,760 products 129 ads
Vehicles & Parts Electronics Celebrations & Gifts car competitions tech competitions
10 products $2 avg 3 ads
Celebrations & Gifts competitions prizes
1,029 products $60 avg
Antiques & Collectibles Celebrations & Gifts collectibles unique gifts
50 products $14 avg
Celebrations & Gifts christmas decorations personalized gifts
2,875 products $177 avg
Food & Beverages Celebrations & Gifts cooking class cookery class
55 products $13 avg
Books & Literature Apparel & Accessories Celebrations & Gifts poland souvenirs viewpoint t-shirts
70 products $23 avg
Apparel & Accessories Celebrations & Gifts Toys & Games unicorn shirts pride apparel

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FAQ

How many WooCommerce Novelty & Gag Gifts stores are there?

We currently track 2,076 active WooCommerce stores in the Novelty & Gag Gifts segment.

Are WooCommerce Novelty & Gag Gifts stores growing?

Yes. In the last 30 days, 830 new stores were indexed in the Novelty & Gag Gifts segment, showing a 40% monthly growth rate.

What is the average product price in WooCommerce Novelty & Gag Gifts stores?

Among stores with pricing data, the average listed price is about $55, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.