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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

2,501 WooCommerce Novelty & Gag Gifts Stores: Stats & Market Data (2026)

2,501 active WooCommerce stores fall into the Novelty & Gag Gifts segment, with 435 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 43% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

43%
Social media
1%
Meta ads
44%
Contact info
Total Stores
2,501
Active WooCommerce stores
New (30d)
435
Newly added in the last 30 days
Avg. Products
1,744
Among 2,494 stores with catalog data
Avg. Price
$33
Among 2,303 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

892 446 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

435 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 99 · 4%
10-49 624 · 25%
50-199 780 · 31%
200-999 574 · 23%
1k-4.9k 283 · 11%
5k+ 134 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
24% coverage
Apparel & Accessories
23% coverage
Toys & Games
18% coverage
General Merchandise
5% coverage
Books & Literature
4% coverage
Jewelry & Watches
3% coverage
Arts & Entertainment
3% coverage
Office Supplies
3% coverage
Food & Beverages
2% coverage
Electronics
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,744 products per store. That's larger than the WooCommerce average of 1,616. The strongest country concentrations are United Kingdom, Netherlands, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,611 · 70%
$25-$49 443 · 19%
$50-$99 136 · 6%
$100-$199 63 · 3%
$200-$499 39 · 2%
$500+ 11 · 0%
Store currencies
USD 717 EUR 684 GBP 195 INR 101 PLN 63 AUD 49 HUF 39 CAD 37

Among stores with pricing data, the most common price range is Under $25. The average is higher at $33 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (36%), Instagram (28%), YouTube (7%).

Facebook
36%
Instagram
28%
YouTube
7%
Twitter / X
7%
TikTok
6%
LinkedIn
2%
Pinterest
2%

About 43% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (10%), Google Ads (6%).

Google Analytics
22%
Google Tag Manager
10%
Google Ads
6%
Facebook Pixel
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

27 products $2 avg 10 ads
Celebrations & Gifts
681 products $1 avg 1 ads
Celebrations & Gifts
292 products $1 avg 25 ads
Celebrations & Gifts
184 products $11 avg 1 ads
Home & Garden Arts & Entertainment Celebrations & Gifts
104 products $5 avg 3 ads
Home & Garden Celebrations & Gifts Furniture Home Decor
967 products $1 avg 1 ads
Celebrations & Gifts
665 products $91 avg 1 ads
Toys & Games Celebrations & Gifts
2,945 products $35 avg 23 ads
Apparel & Accessories Celebrations & Gifts
139 products $7 avg
Home & Garden Jewelry & Watches Celebrations & Gifts Home Decor Phone Accessories
2,645 products $16 avg
Celebrations & Gifts Home & Garden Jewelry & Watches Gifts Home Decor
279 products $53 avg
Celebrations & Gifts Personalized Gifts Gifts
173 products $52 avg
Apparel & Accessories Sporting Goods Celebrations & Gifts Streetwear Clothing Graphic Tees

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FAQ

How many WooCommerce Novelty & Gag Gifts stores are there?

We currently track 2,501 active WooCommerce stores in the Novelty & Gag Gifts segment.

Are WooCommerce Novelty & Gag Gifts stores growing?

Yes. In the last 30 days, 435 new stores were indexed in the Novelty & Gag Gifts segment, showing a 17% monthly growth rate.

What is the average product price in WooCommerce Novelty & Gag Gifts stores?

Among stores with pricing data, the average listed price is about $33, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.