216 WooCommerce Variety store Stores: Stats & Market Data (2026)
216 active WooCommerce stores fall into the Variety store segment, with 101 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, General Merchandise, Electronics. 23% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
101 new stores were added in the past 30 days — 47% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 40%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 5,315 products per store. That's larger than the WooCommerce average of 1,295. The strongest country concentrations are Bangladesh, India, Brazil.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $78 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.
Marketing & analytics tools
Google Tag Manager (14%), Google Analytics (12%), Facebook Pixel (11%).
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Start Free TrialFAQ
How many WooCommerce Variety store stores are there?
We currently track 216 active WooCommerce stores in the Variety store segment.
Are WooCommerce Variety store stores growing?
Yes. In the last 30 days, 101 new stores were indexed in the Variety store segment, showing a 47% monthly growth rate.
What is the average product price in WooCommerce Variety store stores?
Among stores with pricing data, the average listed price is about $78, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (19%), Instagram (15%), Twitter / X (5%).
Social media presence is relatively low at 23%, with 5% running Meta ads. That's 26 percentage points below the WooCommerce average of 49%.