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Topic
Updated May 18, 2026
BigCommerce

27 BigCommerce Fitness Stores: Stats & Market Data (2026)

27 active BigCommerce stores fall into the Fitness segment, with 1 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Health, Sporting Goods, Beauty & Cosmetics. 78% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

78%
Social media
4%
Meta ads
78%
Contact info
Total Stores
27
Active BigCommerce stores
New (30d)
1
Newly added in the last 30 days
Avg. Products
599
Among 27 stores with catalog data
Avg. Price
$588
Among 20 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1 0 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1 · 4%
10-49 6 · 22%
50-199 10 · 37%
200-999 7 · 26%
1k-4.9k 2 · 7%
5k+ 1 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
26% coverage
Sporting Goods
26% coverage
Beauty & Cosmetics
11% coverage
Apparel & Accessories
7% coverage
Home & Garden
7% coverage
Toys & Games
7% coverage
Celebrations & Gifts
4% coverage
Vehicles & Parts
4% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 599 products per store. That's smaller than the BigCommerce average of 2,668. The strongest country concentrations are United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2 · 10%
$25-$49 5 · 25%
$50-$99 8 · 40%
$100-$199 1 · 5%
$200-$499 1 · 5%
$500+ 3 · 15%
Store currencies
USD 18 GBP 3 INR 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $588. That's above the BigCommerce average of $352.

Social media platforms

Facebook (67%), Instagram (63%), Twitter / X (41%).

Facebook
67%
Instagram
63%
Twitter / X
41%
YouTube
37%
Pinterest
26%
LinkedIn
4%
TikTok
4%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 4% run Meta ads. That's 21 percentage points above the BigCommerce average of 57%.

Marketing & analytics tools

Google Analytics (52%), Facebook Pixel (33%), Google Tag Manager (26%).

Google Analytics
52%
Facebook Pixel
33%
Google Tag Manager
26%
Google Ads
15%
TikTok Pixel
11%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

53 products $42 avg
Health performance supplements bodybuilding
7 products $75 avg
Apparel & Accessories yoga fitness
2,896 products $41 avg
Health medical health
Shock Absorber United Kingdom
51 products $63 avg
Sporting Goods fitness sports equipment
37 products $46 avg
Beauty & Cosmetics Health Celebrations & Gifts lip care products mothers day gifts
200 products
Vehicles & Parts golf carts fitness
496 products
Home & Garden Beauty & Cosmetics Toys & Games travel fitness
1,551 products $110 avg 1 ads
Sporting Goods fitness strength training
64 products $19 avg

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FAQ

How many BigCommerce Fitness stores are there?

We currently track 27 active BigCommerce stores in the Fitness segment.

Are BigCommerce Fitness stores growing?

Yes. In the last 30 days, 1 new stores were indexed in the Fitness segment, showing a 4% monthly growth rate.

What is the average product price in BigCommerce Fitness stores?

Among stores with pricing data, the average listed price is about $588, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.