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Topic
Updated June 8, 2026
BigCommerce

26 BigCommerce Fitness Stores: Stats & Market Data (2026)

26 active BigCommerce stores fall into the Fitness segment, with 0 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Health, Sporting Goods, Beauty & Cosmetics. 77% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

77%
Social media
4%
Meta ads
81%
Contact info
Total Stores
26
Active BigCommerce stores
New (30d)
0
Newly added in the last 30 days
Avg. Products
619
Among 26 stores with catalog data
Avg. Price
$346
Among 20 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1 0 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

0 new stores were added in the past 30 days (0% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the BigCommerce average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 8%
10-49 7 · 27%
50-199 7 · 27%
200-999 7 · 27%
1k-4.9k 2 · 8%
5k+ 1 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
27% coverage
Sporting Goods
27% coverage
Beauty & Cosmetics
12% coverage
Apparel & Accessories
8% coverage
Home & Garden
8% coverage
Toys & Games
8% coverage
Celebrations & Gifts
4% coverage
Vehicles & Parts
4% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 619 because some stores carry much larger inventories. That's smaller than the BigCommerce average of 2,711. The strongest country concentrations are United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2 · 10%
$25-$49 5 · 25%
$50-$99 8 · 40%
$100-$199 1 · 5%
$200-$499 2 · 10%
$500+ 2 · 10%
Store currencies
USD 17 GBP 3 EUR 1 INR 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $346.

Social media platforms

Facebook (65%), Instagram (62%), Twitter / X (38%).

Facebook
65%
Instagram
62%
Twitter / X
38%
YouTube
38%
Pinterest
23%
LinkedIn
4%
TikTok
4%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 4% run Meta ads. That's 22 percentage points above the BigCommerce average of 55%.

Marketing & analytics tools

Google Analytics (54%), Facebook Pixel (35%), Google Tag Manager (27%).

Google Analytics
54%
Facebook Pixel
35%
Google Tag Manager
27%
Google Ads
15%
TikTok Pixel
12%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,896 products $41 avg
Health medical health
129 products $15 avg
Sporting Goods strength conditioning
390 products $632 avg
Sporting Goods tennis pickleball
41 products $43 avg
Beauty & Cosmetics Health Celebrations & Gifts lip care products mothers day gifts
18 products
Health Beauty & Cosmetics fitness hormone therapy
34 products $56 avg
Health supplements nutritional products
202 products
Vehicles & Parts golf carts fitness
51 products $37 avg
Health performance supplements bodybuilding
54 products $4785 avg

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FAQ

How many BigCommerce Fitness stores are there?

We currently track 26 active BigCommerce stores in the Fitness segment.

Are BigCommerce Fitness stores growing?

Yes. In the last 30 days, 0 new stores were indexed in the Fitness segment, showing a 0% monthly growth rate.

What is the average product price in BigCommerce Fitness stores?

Among stores with pricing data, the average listed price is about $346, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.