5,879 Shopify Stores Using Afterpay On‑Site Messaging: Usage Stats & Trends (2026)
5,879 Shopify stores currently use Afterpay On‑Site Messaging, with 141 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 78% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
141 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 570 products per store. That's larger than the Shopify average of 452. The strongest country concentrations are United States, Australia, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $124 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Printful: Print on Demand.
Marketing & analytics tools
Google Analytics (42%), Google Tag Manager (13%), Google Ads (6%).
Popular themes
The most used are Dawn, Debut, Impulse.
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How many Shopify stores currently use Afterpay On‑Site Messaging?
Our database tracks 5,879 active Shopify stores using Afterpay On‑Site Messaging.
How fast is Afterpay On‑Site Messaging adoption growing?
In the last 30 days, 141 new stores were found using Afterpay On‑Site Messaging, showing a 2% monthly growth in adoption.
What is the average catalog size for stores using Afterpay On‑Site Messaging?
Among Shopify stores using Afterpay On‑Site Messaging with catalog data, the average is around 570 products, with most falling in the 50-199 range.
What other apps do Afterpay On‑Site Messaging users typically install?
The top apps are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (73%), Facebook (64%), TikTok (23%).
Social media engagement is exceptionally high: 78% of stores maintain social profiles and 10% run Meta ads. That's 12 percentage points above the Shopify average of 66%.