Use Cases Features Pricing API Log in
Shopify app analytics
App
Updated Apr 6, 2026
Shopify

5,879 Shopify Stores Using Afterpay On‑Site Messaging: Usage Stats & Trends (2026)

5,879 Shopify stores currently use Afterpay On‑Site Messaging, with 141 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 78% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

78%
Social media
10%
Meta ads
62%
Contact info
Total Stores
5,879
Active Shopify stores
New (30d)
141
Newly added in the last 30 days
Avg. Products
570
Among 5,742 stores with catalog data
Avg. Price
$124
Among 5,752 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

142 71 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

141 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 388 · 7%
10-49 1,536 · 27%
50-199 1,811 · 32%
200-999 1,372 · 24%
1k-4.9k 524 · 9%
5k+ 111 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
45% coverage
Beauty & Cosmetics
16% coverage
Home & Garden
10% coverage
Jewelry & Watches
8% coverage
Arts & Entertainment
6% coverage
Celebrations & Gifts
5% coverage
Food & Beverages
3% coverage
Baby & Kids
3% coverage
Health
2% coverage
Toys & Games
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 570 products per store. That's larger than the Shopify average of 452. The strongest country concentrations are United States, Australia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,358 · 24%
$25-$49 1,802 · 31%
$50-$99 1,201 · 21%
$100-$199 707 · 12%
$200-$499 437 · 8%
$500+ 247 · 4%
Store currencies
USD 4,051 AUD 939 GBP 341 NZD 305 CAD 183 EUR 3 IDR 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $124 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Printful: Print on Demand.

Social media platforms

Instagram (73%), Facebook (64%), TikTok (23%).

Instagram
73%
Facebook
64%
TikTok
23%
YouTube
17%
Pinterest
17%
Twitter / X
14%
LinkedIn
3%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 10% run Meta ads. That's 12 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (42%), Google Tag Manager (13%), Google Ads (6%).

Google Analytics
42%
Google Tag Manager
13%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Impulse.

Dawn 14% Debut 12% Impulse 5% Prestige 4% Brooklyn 2% Symmetry 2% Minimal 2% Sense 2%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample — weighted by data completeness, refreshed daily

201 products $89 avg 2 ads
Apparel & Accessories luxury sleepwear cotton sleepwear Afterpay On‑Site Messaging Carro: Collaborative Ecommerce
51 products $107 avg 21 ads
Health health solutions air purifiers Afterpay On‑Site Messaging RecoverMyCart
110 products $102 avg 4 ads
Apparel & Accessories women's jeans embellished denim Afterpay On‑Site Messaging
42 products $103 avg 6 ads
Apparel & Accessories maternity clothes transitional fashion Afterpay On‑Site Messaging Kiwi Size Chart & Recommender
357 products $206 avg 8 ads
Vehicles & Parts 4x4 accessories car parts Afterpay On‑Site Messaging Pop Convert ‑ Pop Ups, Banners
315 products $220 avg 2 ads
Apparel & Accessories sustainable nz made Afterpay On‑Site Messaging
337 products $37 avg 14 ads
Office Supplies stationery store office supplies Afterpay On‑Site Messaging Printful: Print on Demand
1,143 products $169 avg 1 ads
Home & Garden Arts & Entertainment meditation cushions incense Afterpay On‑Site Messaging Bundle & Upsell AI ‑ LimeSpot
563 products $45 avg 5 ads
Apparel & Accessories mexican clothing huaraches Afterpay On‑Site Messaging Avada Boost Sales Trust Badges
343 products $82 avg 2 ads
Apparel & Accessories women's denim casual wear Afterpay On‑Site Messaging
29 products $129 avg 3 ads
Apparel & Accessories fashion clothing Afterpay On‑Site Messaging Loox: Product Reviews App & AI
90 products $208 avg 2 ads
Apparel & Accessories australian-made craftsmanship Afterpay On‑Site Messaging Kiwi Size Chart & Recommender

Want the full dataset?

Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.

Start Free Trial

FAQ

How many Shopify stores currently use Afterpay On‑Site Messaging?

Our database tracks 5,879 active Shopify stores using Afterpay On‑Site Messaging.

How fast is Afterpay On‑Site Messaging adoption growing?

In the last 30 days, 141 new stores were found using Afterpay On‑Site Messaging, showing a 2% monthly growth in adoption.

What is the average catalog size for stores using Afterpay On‑Site Messaging?

Among Shopify stores using Afterpay On‑Site Messaging with catalog data, the average is around 570 products, with most falling in the 50-199 range.

What other apps do Afterpay On‑Site Messaging users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.