125 Shopify Stores Using Custom Pricing: Wholesale B2B: Usage Stats & Trends (2026)
125 Shopify stores currently use Custom Pricing: Wholesale B2B, with 57 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 72% maintain social media profiles — Instagram leads — and 16% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
57 new stores were added in the past 30 days — 46% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 28%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 200-999 product range is most common. The average is 1,276 products per store. That's larger than the Shopify average of 437. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $245 because some stores price much higher, pulling it up. That's above the Shopify average of $216.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing, Recharge Subscriptions App.
Marketing & analytics tools
Google Analytics (51%), Google Tag Manager (24%), Google Ads (7%).
Popular themes
The most used are Dawn, Warehouse, Impulse.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Custom Pricing: Wholesale B2B
LayoutHub ‑ Easy Page Builder
Custom Pricing: Wholesale B2B
Custom Pricing: Wholesale B2B
Stamped Reviews & Loyalty
AfterShip Page Builder
Custom Pricing: Wholesale B2B
AdRoll Marketing & Advertising
Custom Pricing: Wholesale B2B
Custom Pricing: Wholesale B2B
Custom Pricing: Wholesale B2B
Custom Pricing: Wholesale B2B
Custom Pricing: Wholesale B2B
UpPromote Affiliate Marketing
Custom Pricing: Wholesale B2B
Custom Pricing: Wholesale B2B
ShareASale
Custom Pricing: Wholesale B2B
PC ‑ Custom Product Options
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Start Free TrialFAQ
How many Shopify stores currently use Custom Pricing: Wholesale B2B?
Our database tracks 125 active Shopify stores using Custom Pricing: Wholesale B2B.
How fast is Custom Pricing: Wholesale B2B adoption growing?
In the last 30 days, 57 new stores were found using Custom Pricing: Wholesale B2B, showing a 46% monthly growth in adoption.
What is the average catalog size for stores using Custom Pricing: Wholesale B2B?
Among Shopify stores using Custom Pricing: Wholesale B2B with catalog data, the average is around 1,276 products, with most falling in the 200-999 range.
What other apps do Custom Pricing: Wholesale B2B users typically install?
The top apps are Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing, Recharge Subscriptions App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (66%), Facebook (59%), YouTube (26%).
Social media engagement is exceptionally high: 72% of stores maintain social profiles and 16% run Meta ads. That's 14 percentage points above the Shopify average of 58%.