1,377 Shopify Stores Using Custom Pricing: Wholesale B2B: Usage Stats & Trends (2026)
1,377 Shopify stores currently use Custom Pricing: Wholesale B2B, with 271 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Food & Beverages. 76% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
271 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 28%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 200-999 product range is most common. The average is 1,317 products per store. That's larger than the Shopify average of 435. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $270 because some stores price much higher, pulling it up. That's above the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (53%), Google Tag Manager (20%), Google Ads (11%).
Popular themes
The most used are Dawn, Debut, Warehouse.
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Start Free TrialFAQ
How many Shopify stores currently use Custom Pricing: Wholesale B2B?
Our database tracks 1,377 active Shopify stores using Custom Pricing: Wholesale B2B.
How fast is Custom Pricing: Wholesale B2B adoption growing?
In the last 30 days, 271 new stores were found using Custom Pricing: Wholesale B2B, showing a 20% monthly growth in adoption.
What is the average catalog size for stores using Custom Pricing: Wholesale B2B?
Among Shopify stores using Custom Pricing: Wholesale B2B with catalog data, the average is around 1,317 products, with most falling in the 200-999 range.
What other apps do Custom Pricing: Wholesale B2B users typically install?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (67%), Facebook (67%), YouTube (27%).
Social media engagement is exceptionally high: 76% of stores maintain social profiles and 4% run Meta ads. That's 18 percentage points above the Shopify average of 58%.