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Updated Apr 6, 2026
Shopify

1,900 Shopify Stores Using Route: Usage Stats & Trends (2026)

1,900 Shopify stores currently use Route, with 54 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Arts & Entertainment. 74% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

74%
Social media
4%
Meta ads
57%
Contact info
Total Stores
1,900
Active Shopify stores
New (30d)
54
Newly added in the last 30 days
Avg. Products
602
Among 1,853 stores with catalog data
Avg. Price
$84
Among 1,854 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

52 26 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

54 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 165 · 9%
10-49 504 · 27%
50-199 516 · 28%
200-999 474 · 26%
1k-4.9k 156 · 8%
5k+ 38 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
44% coverage
Beauty & Cosmetics
12% coverage
Arts & Entertainment
9% coverage
Home & Garden
9% coverage
Celebrations & Gifts
7% coverage
Jewelry & Watches
7% coverage
Food & Beverages
3% coverage
Baby & Kids
3% coverage
Health
2% coverage
Electronics
2% coverage
Toys & Games
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 602 products per store. That's larger than the Shopify average of 452. The strongest country concentrations are United States, India, Philippines.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 703 · 38%
$25-$49 631 · 34%
$50-$99 271 · 15%
$100-$199 111 · 6%
$200-$499 95 · 5%
$500+ 43 · 2%
Store currencies
USD 1,739 CAD 59 EUR 24 AUD 17 GBP 16 INR 5 BRL 2 DKK 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $84 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Smile: Loyalty Program Rewards, Printful: Print on Demand.

Social media platforms

Instagram (67%), Facebook (56%), TikTok (24%).

Instagram
67%
Facebook
56%
TikTok
24%
Pinterest
18%
YouTube
16%
Twitter / X
14%
LinkedIn
2%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 4% run Meta ads. That's 8 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (8%), Google Ads (4%).

Google Analytics
30%
Google Tag Manager
8%
Google Ads
4%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Impulse.

Dawn 20% Debut 9% Impulse 3% Prestige 3% Craft 3% Sense 2% Studio 2% Brooklyn 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Nalu Boutique United States
515 products $79 avg 2 ads
Apparel & Accessories women fashion online shopping Hextom: Countdown Timer Bar Kiwi Size Chart & Recommender
3,995 products $45 avg 30 ads
Baby & Kids Apparel & Accessories children's clothes kids apparel PC ‑ Custom Product Options Route
29 products $30 avg 2 ads
Apparel & Accessories Electronics sports gifts cool accessories Hextom: Free Shipping Bar Hextom: Quick Announcement Bar
44 products $180 avg 1 ads
Apparel & Accessories bags handbags Hextom: Quick Announcement Bar Route
76 products $13 avg 65 ads
Beauty & Cosmetics hand mists body fragrances Rebuy Personalization Engine Route
98 products $55 avg 1 ads
Home & Garden handmade textiles home goods Avada AI SEO Image Optimizer Stamped Reviews & Loyalty
3,885 products $39 avg 5 ads
Apparel & Accessories women's clothing boutique Infinite Product Options Hextom: Quick Announcement Bar
Markarian United States
205 products $1860 avg 3 ads
Apparel & Accessories luxury womenswear designer clothing Privy ‑ Email, SMS & Pop Ups Route
45 products $42 avg 1 ads
Adult Beauty & Cosmetics menstrual health sexual wellness products Route Seers Ai GDPR Cookie Banner
401 products $37 avg 10 ads
Apparel & Accessories national park apparel t-shirts UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
529 products $87 avg 21 ads
Travel travel gear travel accessories Route

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FAQ

How many Shopify stores currently use Route?

Our database tracks 1,900 active Shopify stores using Route.

How fast is Route adoption growing?

In the last 30 days, 54 new stores were found using Route, showing a 3% monthly growth in adoption.

What is the average catalog size for stores using Route?

Among Shopify stores using Route with catalog data, the average is around 602 products, with most falling in the 50-199 range.

What other apps do Route users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Smile: Loyalty Program Rewards, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.