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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

59.4K Shopify Skincare Stores: Stats & Market Data (2026)

59,447 active Shopify stores fall into the Skincare segment, with 4,665 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 65% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

65%
Social media
15%
Meta ads
56%
Contact info
Total Stores
59,447
Active Shopify stores
New (30d)
4,665
Newly added in the last 30 days
Avg. Products
208
Among 58,537 stores with catalog data
Avg. Price
$63
Among 58,150 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,636 2,318 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

4,665 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 16,703 · 29%
10-49 22,584 · 39%
50-199 12,513 · 21%
200-999 4,975 · 8%
1k-4.9k 1,339 · 2%
5k+ 423 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
6% coverage
Home & Garden
5% coverage
Apparel & Accessories
2% coverage
Food & Beverages
1% coverage
Electronics
1% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage
Animals & Pet Supplies 250 Jewelry & Watches 246 Arts & Entertainment 156 Toys & Games 156

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 208 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 24,169 · 42%
$25-$49 20,354 · 35%
$50-$99 9,567 · 16%
$100-$199 2,863 · 5%
$200-$499 848 · 1%
$500+ 349 · 1%
Store currencies
USD 23,521 EUR 8,451 GBP 3,318 INR 2,914 AUD 2,817 CAD 2,550 PKR 2,295 COP 1,661

Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing.

Social media platforms

Instagram (60%), Facebook (49%), TikTok (22%).

Instagram
60%
Facebook
49%
TikTok
22%
YouTube
15%
Twitter / X
8%
Pinterest
6%
LinkedIn
3%

Social media adoption is strong at 65%, and 15% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
37%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
5%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Sense, Horizon.

Dawn 19% Sense 6% Horizon 5% Shrine Pro 5% Debut 4% Prestige 3% Refresh 3% Be Yours 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,431 products $5 avg 2 ads
Beauty & Cosmetics natural beauty products organic skincare
BIO SKINCARE Congo (the Democratic Republic of the)
21 products $26 avg 9 ads
Beauty & Cosmetics skincare beauty
210 products $70 avg 12 ads
Beauty & Cosmetics vegan skincare dead sea products
161 products $36 avg 8 ads
Beauty & Cosmetics organic cosmetics skincare products Covet Instagram Feed & Reviews
45 products $43 avg 8 ads
Beauty & Cosmetics eczema skincare sensitive skin moisturizer Weglot: AI & Human Translate
Asmaura Pakistan
12 products $6 avg 2 ads
Beauty & Cosmetics skin care products toner
175 products $21 avg 11 ads
Beauty & Cosmetics k-beauty skincare korean skincare portugal
9 products $39 avg 4 ads
Beauty & Cosmetics makeup serum Bundler ‑ Product Bundles App Klaviyo: Email Marketing & SMS
122 products $19 avg 18 ads
Beauty & Cosmetics korean skincare k-beauty makeup Avada AI SEO Image Optimizer Hextom: Upsell Sales Boost
23 products $84 avg 12 ads
Beauty & Cosmetics Food & Beverages health supplements Hextom: Free Shipping Bar Sky Pilot ‑ Digital Downloads
41 products $45 avg 2 ads
Beauty & Cosmetics organic skincare baby products
105 products $25 avg 5 ads
Beauty & Cosmetics clean beauty luxe makeup Affiliatly Affiliate Marketing Avada AI SEO Image Optimizer

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FAQ

How many Shopify Skincare stores are there?

We currently track 59,447 active Shopify stores in the Skincare segment.

Are Shopify Skincare stores growing?

Yes. In the last 30 days, 4,665 new stores were indexed in the Skincare segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Skincare stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.

What apps are most popular for Shopify Skincare stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.