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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

346 Shopify Themes & Templates Stores: Stats & Market Data (2026)

346 active Shopify stores fall into the Themes & Templates segment, with 35 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Books & Literature. 60% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

60%
Social media
15%
Meta ads
56%
Contact info
Total Stores
346
Active Shopify stores
New (30d)
35
Newly added in the last 30 days
Avg. Products
92
Among 312 stores with catalog data
Avg. Price
$201
Among 295 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

45 22 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

35 new stores were added in the past 30 days (10% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 108 · 35%
10-49 117 · 38%
50-199 62 · 20%
200-999 20 · 6%
1k-4.9k 5 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Education & Courses
7% coverage
Books & Literature
4% coverage
Arts & Entertainment
3% coverage
Apparel & Accessories
1% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Business & Industrial
1% coverage
Office Supplies
1% coverage
Beauty & Cosmetics 1 Hardware 1 Home & Garden 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 92 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, Philippines.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 102 · 35%
$25-$49 63 · 21%
$50-$99 39 · 13%
$100-$199 27 · 9%
$200-$499 41 · 14%
$500+ 23 · 8%
Store currencies
USD 212 EUR 53 AUD 12 CAD 11 GBP 11 INR 9 MXN 5 JPY 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $201 because some stores price much higher, pulling it up.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing, Loox: Product Reviews App & AI.

Social media platforms

Instagram (50%), Facebook (41%), YouTube (23%).

Instagram
50%
Facebook
41%
YouTube
23%
Twitter / X
16%
TikTok
14%
LinkedIn
12%
Pinterest
11%

Social media adoption is strong at 60%, and 15% of stores run Meta ad campaigns. That's 6 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (11%), Google Ads (5%).

Google Analytics
37%
Google Tag Manager
11%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 27% Horizon 7% Debut 5% Refresh 2% Shrine Pro 2% Craft 2% Sense 2% Publisher 1%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

110 products $15 avg 6 ads
Software digital designs sublimation graphics
193 products $136 avg 9 ads
Software game assets 3d models
123 products $54 avg 8 ads
Software excel templates google sheets templates
64 products $31 avg 272 ads
Education & Courses Books & Literature Software plr courses private label rights
257 products $15 avg 5 ads
Software lightroom presets travel preset bundle Bundler ‑ Product Bundles App Upsell.com ‑ ReConvert Upsell
The Sheet Code United States
16 products $13 avg 53 ads
Software excel templates google sheets templates
33 products $7 avg 1 ads
Books & Literature Office Supplies Software digital planner printable planner Omnisend Email Marketing & SMS
SolutionPresets United States
11 products $8 avg 121 ads
Software lightroom presets bundle influencer presets bundle
6 products $12 avg
Software photography software video editing plugins Affiliatly Affiliate Marketing
5 products $50 avg 3 ads
Software premiere pro presets video editing templates
49 products $70 avg
Software canva templates brand kit templates
11 products $42 avg
Education & Courses Software photography business photographer presets

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FAQ

How many Shopify Themes & Templates stores are there?

We currently track 346 active Shopify stores in the Themes & Templates segment.

Are Shopify Themes & Templates stores growing?

Yes. In the last 30 days, 35 new stores were indexed in the Themes & Templates segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Themes & Templates stores?

Among stores with pricing data, the average listed price is about $201, with the most common pricing band at Under $25.

What apps are most popular for Shopify Themes & Templates stores?

The top apps are Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing, Loox: Product Reviews App & AI. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.