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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

4,372 Shopify Gym & Fitness Stores: Stats & Market Data (2026)

4,372 active Shopify stores fall into the Gym & Fitness segment, with 436 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Health, Apparel & Accessories. 59% maintain social media profiles — Instagram leads — and 23% run Meta ad campaigns.

59%
Social media
23%
Meta ads
56%
Contact info
Total Stores
4,372
Active Shopify stores
New (30d)
436
Newly added in the last 30 days
Avg. Products
363
Among 4,226 stores with catalog data
Avg. Price
$216
Among 4,160 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

547 273 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

436 new stores were added in the past 30 days (10% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,077 · 25%
10-49 1,428 · 34%
50-199 895 · 21%
200-999 575 · 14%
1k-4.9k 198 · 5%
5k+ 53 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Health
12% coverage
Apparel & Accessories
11% coverage
Home & Garden
5% coverage
Electronics
2% coverage
Beauty & Cosmetics
2% coverage
Toys & Games
1% coverage
Hardware
1% coverage
Education & Courses
1% coverage
Vehicles & Parts
1% coverage
Food & Beverages
1% coverage
Baby & Kids 18

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 363 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,018 · 24%
$25-$49 1,434 · 34%
$50-$99 777 · 19%
$100-$199 419 · 10%
$200-$499 240 · 6%
$500+ 272 · 7%
Store currencies
USD 1,651 EUR 743 GBP 366 AUD 262 INR 192 COP 156 CAD 155 CLP 55

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $216 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (55%), Facebook (46%), YouTube (23%).

Instagram
55%
Facebook
46%
YouTube
23%
TikTok
21%
Twitter / X
11%
LinkedIn
5%
Pinterest
5%

Social media adoption is strong at 59%, and 23% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (15%), Google Ads (6%).

Google Analytics
37%
Google Tag Manager
15%
Google Ads
6%
Facebook Pixel
5%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 22% Horizon 8% Debut 4% Shrine Pro 3% Refresh 3% Impulse 2% Impact 2% Sense 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

276 products $33 avg 13 ads
Sporting Goods Home & Garden abdominal roller inflatable mattress
89 products $115 avg 36 ads
Sporting Goods home gym equipment weightlifting gear
11 products $1498 avg 9 ads
Sporting Goods home gym equipment smart fitness machine Affiliatly Affiliate Marketing Loox: Product Reviews App & AI
9 products $33 avg 1 ads
Sporting Goods fitness equipment workout gear
1,740 products $116 avg 41 ads
Sporting Goods home gym equipment fitness equipment online Klaviyo: Email Marketing & SMS
21 products $22 avg 3 ads
Sporting Goods sports nutrition fitness supplements Recharge Subscriptions App
13 products $74 avg 174 ads
Sporting Goods fitness equipment gym gear Loox: Product Reviews App & AI
Banditsports United States
73 products $38 avg 12 ads
Sporting Goods sports fitness Klaviyo: Email Marketing & SMS
Distrito57 Colombia
8 products $16 avg 1 ads
Sporting Goods sports equipment fitness products Bundler ‑ Product Bundles App
241 products $1746 avg 9 ads
Sporting Goods commercial fitness equipment gym machines canada Unlimited Bundles & Discounts SP Sales Pop up Social Proof
214 products $20 avg 22 ads
Sporting Goods sports equipment running shoes
Brand House Colombia
8 products $18 avg 3 ads
Apparel & Accessories Sporting Goods Electronics running gear tech gadgets

Want the full dataset?

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FAQ

How many Shopify Gym & Fitness stores are there?

We currently track 4,372 active Shopify stores in the Gym & Fitness segment.

Are Shopify Gym & Fitness stores growing?

Yes. In the last 30 days, 436 new stores were indexed in the Gym & Fitness segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Gym & Fitness stores?

Among stores with pricing data, the average listed price is about $216, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Gym & Fitness stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.