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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

5,759 Shopify Board Games & Puzzles Stores: Stats & Market Data (2026)

5,759 active Shopify stores fall into the Board Games & Puzzles segment, with 319 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Toys & Games, Arts & Entertainment, Books & Literature. 69% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

69%
Social media
11%
Meta ads
56%
Contact info
Total Stores
5,759
Active Shopify stores
New (30d)
319
Newly added in the last 30 days
Avg. Products
1,778
Among 5,633 stores with catalog data
Avg. Price
$60
Among 5,552 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

320 160 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

319 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,299 · 23%
10-49 1,167 · 21%
50-199 1,030 · 18%
200-999 1,011 · 18%
1k-4.9k 624 · 11%
5k+ 502 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Arts & Entertainment
5% coverage
Books & Literature
5% coverage
Home & Garden
4% coverage
Apparel & Accessories
4% coverage
Celebrations & Gifts
3% coverage
Electronics
1% coverage
Baby & Kids
1% coverage
Sporting Goods
1% coverage
Education & Courses
1% coverage
Jewelry & Watches 24

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 1,778 because some stores carry much larger inventories. That's larger than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,571 · 46%
$25-$49 1,887 · 34%
$50-$99 691 · 12%
$100-$199 230 · 4%
$200-$499 120 · 2%
$500+ 53 · 1%
Store currencies
USD 2,768 EUR 784 GBP 460 CAD 330 AUD 278 INR 249 PKR 82 MXN 65

Among stores with pricing data, the most common price range is Under $25. The average is higher at $60 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Loox: Product Reviews App & AI.

Social media platforms

Instagram (62%), Facebook (55%), YouTube (23%).

Instagram
62%
Facebook
55%
YouTube
23%
TikTok
21%
Twitter / X
16%
Pinterest
6%
LinkedIn
2%

Social media adoption is strong at 69%, and 11% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (10%), Google Ads (5%).

Google Analytics
40%
Google Tag Manager
10%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 23% Debut 6% Horizon 4% Refresh 3% Spotlight 2% Ride 2% Craft 2% Warehouse 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

401 products $81 avg 3 ads
Toys & Games Home & Garden Celebrations & Gifts pool floats snow sleds Rebuy Personalization Engine ShareASale
341 products $27 avg 1 ads
Toys & Games speed cube twisty puzzles
624 products $13 avg 1 ads
Toys & Games toy store game store
973 products $25 avg 1 ads
Toys & Games dice sets role playing dice Hextom: Free Shipping Bar Opinew Product Reviews App UGC
104 products $39 avg 5 ads
Apparel & Accessories Toys & Games Books & Literature bandanas beanies
399 products $112 avg 85 ads
Toys & Games diy kits 3d puzzles
754 products $20 avg 2 ads
Toys & Games Arts & Entertainment juguetes educativos juegos de mesa
11 products $25 avg 3 ads
Toys & Games board games puzzles
JOURY HANDMADE United States
89 products $1105 avg 9 ads
Home & Garden Jewelry & Watches Toys & Games handmade furniture mosaic decor
Make Toys United States
211 products $8 avg 4 ads
Toys & Games kids toys educational toys
2,057 products $3 avg 2 ads
Celebrations & Gifts Toys & Games Office Supplies party supplies kids toys Loox: Product Reviews App & AI
Elakai Outdoor United States
92 products $148 avg 1 ads
Toys & Games Home & Garden outdoor games recreational equipment

Want the full dataset?

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FAQ

How many Shopify Board Games & Puzzles stores are there?

We currently track 5,759 active Shopify stores in the Board Games & Puzzles segment.

Are Shopify Board Games & Puzzles stores growing?

Yes. In the last 30 days, 319 new stores were indexed in the Board Games & Puzzles segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Board Games & Puzzles stores?

Among stores with pricing data, the average listed price is about $60, with the most common pricing band at Under $25.

What apps are most popular for Shopify Board Games & Puzzles stores?

The top apps are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Loox: Product Reviews App & AI. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.