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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

2,060 Shopify Video Games Stores: Stats & Market Data (2026)

2,060 active Shopify stores fall into the Video Games segment, with 175 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Electronics, Arts & Entertainment. 61% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.

61%
Social media
14%
Meta ads
57%
Contact info
Total Stores
2,060
Active Shopify stores
New (30d)
175
Newly added in the last 30 days
Avg. Products
1,796
Among 1,980 stores with catalog data
Avg. Price
$109
Among 1,934 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

186 93 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

175 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 376 · 19%
10-49 417 · 21%
50-199 342 · 17%
200-999 391 · 20%
1k-4.9k 270 · 14%
5k+ 184 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Electronics
27% coverage
Arts & Entertainment
2% coverage
Apparel & Accessories
2% coverage
Books & Literature
2% coverage
Home & Garden
1% coverage
Sporting Goods
1% coverage
Antiques & Collectibles 9 Beauty & Cosmetics 8 Vehicles & Parts 8 Celebrations & Gifts 7 Software 7

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,796 because some stores carry much larger inventories. That's larger than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 799 · 41%
$25-$49 603 · 31%
$50-$99 303 · 16%
$100-$199 115 · 6%
$200-$499 74 · 4%
$500+ 40 · 2%
Store currencies
USD 941 EUR 223 GBP 146 INR 107 CAD 96 AUD 87 PKR 60 COP 34

Among stores with pricing data, the most common price range is Under $25. The average is higher at $109 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Hextom: Free Shipping Bar.

Social media platforms

Instagram (53%), Facebook (47%), YouTube (23%).

Instagram
53%
Facebook
47%
YouTube
23%
TikTok
20%
Twitter / X
16%
Pinterest
4%
LinkedIn
2%

Social media adoption is strong at 61%, and 14% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (9%), Google Ads (5%).

Google Analytics
34%
Google Tag Manager
9%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
2%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 21% Horizon 6% Debut 5% Refresh 4% Shrine Pro 3% Warehouse 2% Spotlight 2% Empire 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

PIXEL GAMES – Pixel Games Venezuela (Bolivarian Republic of)
411 products $20 avg 2 ads
Toys & Games digital ps4 games ps4 ps5 games
624 products $13 avg 1 ads
Toys & Games toy store game store
973 products $25 avg 1 ads
Toys & Games dice sets role playing dice Hextom: Free Shipping Bar Opinew Product Reviews App UGC
35 products $130 avg 1 ads
Toys & Games Electronics Furniture kids ride on toys hoverboards for sale Loox: Product Reviews App & AI SP Sales Pop up Social Proof
407 products $19 avg 3 ads
Toys & Games ps5 games new video games
Subumi India
140 products $8 avg 2 ads
Toys & Games console skin controller skin
1,344 products $21 avg 3 ads
Electronics Toys & Games gaming accessories video game gear Pop Convert ‑ Pop Ups, Banners
657 products $26 avg 6 ads
Toys & Games lego collectible toys Conversion Bear Trust Badges
4,583 products $25 avg 1 ads
Toys & Games toyz show toy store
Kiditos Home United States
44 products $28 avg 9 ads
Toys & Games kids-toys children Privy ‑ Email, SMS & Pop Ups
272 products $50 avg 1 ads
Toys & Games lego toys
152 products $72 avg 5 ads
Electronics Toys & Games sim racing accessories racing wheel mods

Want the full dataset?

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FAQ

How many Shopify Video Games stores are there?

We currently track 2,060 active Shopify stores in the Video Games segment.

Are Shopify Video Games stores growing?

Yes. In the last 30 days, 175 new stores were indexed in the Video Games segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Video Games stores?

Among stores with pricing data, the average listed price is about $109, with the most common pricing band at Under $25.

What apps are most popular for Shopify Video Games stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Hextom: Free Shipping Bar. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.