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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

3,094 Shopify Kids Stores: Stats & Market Data (2026)

3,094 active Shopify stores fall into the Kids segment, with 412 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Toys & Games. 60% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

60%
Social media
10%
Meta ads
56%
Contact info
Total Stores
3,094
Active Shopify stores
New (30d)
412
Newly added in the last 30 days
Avg. Products
563
Among 3,023 stores with catalog data
Avg. Price
$62
Among 3,000 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

348 174 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

412 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 478 · 16%
10-49 836 · 28%
50-199 787 · 26%
200-999 583 · 19%
1k-4.9k 278 · 9%
5k+ 61 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
39% coverage
Apparel & Accessories
26% coverage
Toys & Games
26% coverage
Home & Garden
10% coverage
Education & Courses
6% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
5% coverage
Books & Literature
4% coverage
Beauty & Cosmetics
3% coverage
Electronics
2% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 563 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,340 · 45%
$25-$49 988 · 33%
$50-$99 423 · 14%
$100-$199 152 · 5%
$200-$499 71 · 2%
$500+ 26 · 1%
Store currencies
USD 1,069 EUR 519 INR 280 GBP 192 AUD 184 CAD 103 PKR 94 NZD 50

Among stores with pricing data, the most common price range is Under $25. The average is higher at $62 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (56%), Facebook (45%), TikTok (16%).

Instagram
56%
Facebook
45%
TikTok
16%
YouTube
12%
Pinterest
7%
Twitter / X
6%
LinkedIn
2%

Social media adoption is strong at 60%, and 10% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
30%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 22% Horizon 6% Debut 5% Refresh 3% Shrine Pro 3% Sense 2% Craft 2% Impulse 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

630 products $121 avg 7 ads
Baby & Kids kids baby products CK: Abandoned cart on WhatsApp
785 products $16 avg 4 ads
Baby & Kids baby kids Bundler ‑ Product Bundles App CartBot: Gift with purchase
56 products $5 avg 5 ads
Baby & Kids kids baby gear
28 products $33 avg 8 ads
Toys & Games kids games Klaviyo: Email Marketing & SMS Ryviu: Reviews & Loyalty App
114 products $28 avg 36 ads
Toys & Games kids magnetic wall decal Analyzely ‑ Google Analytics 4 Judge.me Product Reviews App
BamBee Slovenia
142 products $184 avg 5 ads
Baby & Kids baby products nursery O: Chat buttons & Contact Form Hextom: Free Shipping Bar
165 products $20 avg 70 ads
Home & Garden food storage reusable bags Attentive: AI‑led Email &SMS Bundler ‑ Product Bundles App
715 products $110 avg 4 ads
Apparel & Accessories clothing men Helium Customer Fields Elevate A/B Testing Price Test
6 products $10 avg 1 ads
Arts & Entertainment 3d pen kids GemPages Landing Page Builder LPO Live Product Options
616 products $45 avg 1 ads
Baby & Kids baby kids Upsell & Cross Sell – LimeSpot Omnisend Email Marketing & SMS
263 products $111 avg 11 ads
Apparel & Accessories activewear kids Awin ‑ Affiliate Marketing Gorgias: AI, Helpdesk & Chat
149 products $11 avg 7 ads
Beauty & Cosmetics haircare kids UpPromote Affiliate Marketing Awin ‑ Affiliate Marketing

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FAQ

How many Shopify Kids stores are there?

We currently track 3,094 active Shopify stores in the Kids segment.

Are Shopify Kids stores growing?

Yes. In the last 30 days, 412 new stores were indexed in the Kids segment, showing a 13% monthly growth rate.

What is the average product price in Shopify Kids stores?

Among stores with pricing data, the average listed price is about $62, with the most common pricing band at Under $25.

What apps are most popular for Shopify Kids stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.