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Updated Apr 6, 2026
Shopify

2,536 Shopify Stores in Finland: Stats & Trends (2026)

We track 2,536 active Shopify stores in Finland, with 148 newly added in the last 30 days (6% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 74% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

74%
Social media
9%
Meta ads
63%
Contact info
Total Stores
2,536
Active Shopify stores
New (30d)
148
Newly added in the last 30 days
Avg. Products
641
Among 2,432 stores with catalog data
Avg. Price
$213
Among 2,413 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

142 71 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

148 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 432 · 18%
10-49 613 · 25%
50-199 610 · 25%
200-999 508 · 21%
1k-4.9k 200 · 8%
5k+ 69 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
23% coverage
Home & Garden
14% coverage
Beauty & Cosmetics
9% coverage
Arts & Entertainment
8% coverage
Health
5% coverage
Food & Beverages
5% coverage
Electronics
4% coverage
Jewelry & Watches
4% coverage
Celebrations & Gifts
3% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 641 because some stores carry much larger inventories. That's larger than the Shopify average of 452. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 475 · 20%
$25-$49 703 · 29%
$50-$99 544 · 23%
$100-$199 304 · 13%
$200-$499 206 · 9%
$500+ 181 · 8%
Store currencies
EUR 2,441 SEK 35 USD 17 NOK 5 DKK 4 GBP 3 PLN 2 AED 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $213 because some stores price much higher, pulling it up.

Popular apps

The most popular are Loox: Product Reviews App & AI, Seers Ai GDPR Cookie Banner, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (69%), Facebook (58%), TikTok (24%).

Instagram
69%
Facebook
58%
TikTok
24%
YouTube
18%
LinkedIn
5%
Twitter / X
4%
Pinterest
3%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 9% run Meta ads. That's 8 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (49%), Google Tag Manager (16%), Google Ads (4%).

Google Analytics
49%
Google Tag Manager
16%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 4% Debut 4% Craft 3% Prestige 3% Impact 3% Impulse 3% Refresh 2%

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Geographic breakdown

Province and city-level distribution within Finland

Top provinces / states
Province Stores Share
England 18 1%
Hong Kong Island 9 0%
Kowloon 8 0%
Hunan 7 0%
Wyoming 5 0%
Wales 3 0%
Alabama 2 0%
Guangdong 2 0%
Setúbal 2 0%
Top cities
City Stores Share
Helsinki 545 21%
Espoo 117 5%
Vantaa 100 4%
Tampere 98 4%
Turku 89 4%
Oulu 64 3%
Jyväskylä 51 2%
Lahti 42 2%
Joensuu 33 1%
Top shipping destinations
Finland · 2,423 Sweden · 1,353 Denmark · 1,273 Germany · 1,256 Netherlands · 1,212 Austria · 1,195 Belgium · 1,194 France · 1,193 Spain · 1,189 Poland · 1,166

Representative stores

A varied sample — weighted by data completeness, refreshed daily

27 products $235 avg 1 ads
Apparel & Accessories fashion clothing
581 products $86 avg 3 ads
Apparel & Accessories outdoor clothing ski wear
14 products $130 avg 94 ads
balance board yoga equipment Klaviyo: Email Marketing & SMS
10 products $40 avg 1 ads
Apparel & Accessories tights gift cards Bundler ‑ Product Bundles App
342 products $18 avg 3 ads
Beauty & Cosmetics nail-products diy-nail-kit UpPromote Affiliate Marketing
1,128 products $26 avg 1 ads
80 products $17 avg 3 ads
disc golf equipment sports accessories Klaviyo: Email Marketing & SMS
3,818 products $1675 avg 1 ads
105 products $72 avg 3 ads
Apparel & Accessories sustainable swimwear women's clothing Kiwi Size Chart & Recommender
448 products $163 avg 3 ads
Apparel & Accessories women's fashion sustainable clothing Lucky Orange Heatmaps & Replay
1,653 products $155 avg 4 ads
Apparel & Accessories military clothing tactical gear

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FAQ

How many Shopify stores are in Finland?

Our database tracks 2,536 active Shopify stores in Finland.

How fast is the Finland Shopify market growing?

In the past 30 days, 148 new Shopify stores were indexed in Finland, reflecting a 6% monthly growth rate.

What is the average catalog size for Finland Shopify stores?

Among Shopify stores in Finland with catalog data, the average is about 641 products. The most common catalog size range is 10-49.

What are the most popular apps among Finland Shopify stores?

The top apps are Loox: Product Reviews App & AI, Seers Ai GDPR Cookie Banner, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.