18.7K Shopify Stores in Netherlands: Stats & Trends (2026)
We track 18,656 active Shopify stores in Netherlands, with 1,228 newly added in the last 30 days (7% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 68% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,228 new stores were added in the past 30 days (7% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 433 because some stores carry much larger inventories. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $182 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Loox: Product Reviews App & AI, Conversion Bear Trust Badges, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (41%), Google Tag Manager (17%), Google Ads (4%).
Popular themes
The most used are Dawn, Horizon, Impact.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Netherlands
| Province | Stores | Share |
|---|---|---|
| England | 230 | 1% |
| California | 107 | 1% |
| Hong Kong Island | 103 | 1% |
| Kowloon | 66 | 0% |
| Wyoming | 55 | 0% |
| Florida | 52 | 0% |
| Texas | 48 | 0% |
| New York | 45 | 0% |
| Ontario | 34 | 0% |
| City | Stores | Share |
|---|---|---|
| Amsterdam | 1,804 | 10% |
| Rotterdam | 724 | 4% |
| Den Haag | 447 | 2% |
| Utrecht | 386 | 2% |
| Almere | 287 | 2% |
| Eindhoven | 284 | 2% |
| Breda | 214 | 1% |
| Haarlem | 193 | 1% |
| Tilburg | 177 | 1% |
Representative stores
A varied sample — weighted by data completeness, refreshed daily
Rebuy Personalization Engine
Weglot: AI & Human Translate
Conversion Bear Trust Badges
Klaviyo: Email Marketing & SMS
Omnisend Email Marketing & SMS
Stamped Reviews & Loyalty
Covet Instagram Feed & Reviews
Seers Ai GDPR Cookie Banner
Loox: Product Reviews App & AI
Hextom: Countdown Timer Bar
Hextom: Free Shipping Bar
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Start Free TrialFAQ
How many Shopify stores are in Netherlands?
Our database tracks 18,656 active Shopify stores in Netherlands.
How fast is the Netherlands Shopify market growing?
In the past 30 days, 1,228 new Shopify stores were indexed in Netherlands, reflecting a 7% monthly growth rate.
What is the average catalog size for Netherlands Shopify stores?
Among Shopify stores in Netherlands with catalog data, the average is about 433 products. The most common catalog size range is 10-49.
What are the most popular apps among Netherlands Shopify stores?
The top apps are Loox: Product Reviews App & AI, Conversion Bear Trust Badges, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (64%), Facebook (45%), TikTok (26%).
Social media adoption is strong at 68%, and 9% of stores run Meta ad campaigns.