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Updated Apr 6, 2026
Shopify

1,521 Shopify Stores in El Salvador: Stats & Trends (2026)

We track 1,521 active Shopify stores in El Salvador, with 31 newly added in the last 30 days (2% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Beauty & Cosmetics. 62% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

62%
Social media
6%
Meta ads
54%
Contact info
Total Stores
1,521
Active Shopify stores
New (30d)
31
Newly added in the last 30 days
Avg. Products
537
Among 1,461 stores with catalog data
Avg. Price
$165
Among 1,445 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

38 19 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

31 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 253 · 17%
10-49 441 · 30%
50-199 375 · 26%
200-999 274 · 19%
1k-4.9k 85 · 6%
5k+ 33 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
30% coverage
Arts & Entertainment
11% coverage
Beauty & Cosmetics
10% coverage
Home & Garden
10% coverage
Jewelry & Watches
6% coverage
Electronics
6% coverage
Health
6% coverage
Food & Beverages
4% coverage
Celebrations & Gifts
3% coverage
Hardware
2% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 537 because some stores carry much larger inventories. That's larger than the Shopify average of 452. The most popular store categories in this market are Apparel & Accessories, Arts & Entertainment, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 379 · 26%
$25-$49 460 · 32%
$50-$99 261 · 18%
$100-$199 144 · 10%
$200-$499 116 · 8%
$500+ 85 · 6%
Store currencies
USD 1,141 EUR 89 CAD 53 GBP 45 AUD 37 INR 21 JPY 12 MXN 11

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $165 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (55%), Facebook (47%), TikTok (14%).

Instagram
55%
Facebook
47%
TikTok
14%
YouTube
14%
Twitter / X
12%
Pinterest
9%
LinkedIn
3%

Social media adoption is strong at 62%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (7%), Google Ads (4%).

Google Analytics
27%
Google Tag Manager
7%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Shrine Pro.

Dawn 17% Debut 14% Shrine Pro 3% Brooklyn 3% Horizon 3% Impulse 3% Prestige 2% Minimal 2%

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Geographic breakdown

Province and city-level distribution within El Salvador

Top provinces / states
Province Stores Share
California 154 10%
San Salvador 143 9%
Florida 74 5%
New York 65 4%
Texas 59 4%
England 44 3%
Ontario 39 3%
Georgia 33 2%
La Libertad 31 2%
Top cities
City Stores Share
San Salvador 145 10%
Los Angeles 23 2%
London 20 1%
Santa Tecla 15 1%
Houston 12 1%
Miami 12 1%
New York 12 1%
Chicago 10 1%
San Miguel 10 1%
Toronto 10 1%
Top shipping destinations
United States · 1,069 Canada · 668 United Kingdom · 605 France · 580 Italy · 575 Spain · 574 Germany · 571 Belgium · 570 Netherlands · 565

Representative stores

A varied sample — weighted by data completeness, refreshed daily

276 products $33 avg 13 ads
Sporting Goods Home & Garden abdominal roller inflatable mattress
49 products $33 avg 1 ads
Beauty & Cosmetics women skincare self-care
34 products $10 avg 1 ads
Beauty & Cosmetics haircare beauty products
25 products $61 avg 10 ads
Travel travel backpack outdoor backpack Avada Boost Sales Trust Badges Loox: Product Reviews App & AI
21 products $28 avg 2 ads
13 products $64 avg 6 ads
Electronics android auto screen car display
Veyora Health El Salvador
8 products $47 avg 44 ads
Health health supplements vitamins supplements
Everkind.com El Salvador
425 products $16 avg 2 ads
Apparel & Accessories baggy jeans men's clothing
7 products $218 avg 3 ads
Health health store supplements
30 products $86 avg 4 ads
Celebrations & Gifts gift card online shopping
1,319 products $229 avg 4 ads
Home & Garden japanese knives knife sharpening stones Currency Converter Bear Avada AI SEO Image Optimizer
11 products $33 avg 175 ads
Health energy supplements wellness products

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FAQ

How many Shopify stores are in El Salvador?

Our database tracks 1,521 active Shopify stores in El Salvador.

How fast is the El Salvador Shopify market growing?

In the past 30 days, 31 new Shopify stores were indexed in El Salvador, reflecting a 2% monthly growth rate.

What is the average catalog size for El Salvador Shopify stores?

Among Shopify stores in El Salvador with catalog data, the average is about 537 products. The most common catalog size range is 10-49.

What are the most popular apps among El Salvador Shopify stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.