87 Shopify Authentic Stores: Stats & Market Data (2026)
87 active Shopify stores fall into the Authentic segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Food & Beverages, Jewelry & Watches. 77% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
5 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 23%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 928 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $269 because some stores price much higher, pulling it up. That's above the Shopify average of $219.
Popular apps
The most popular are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App.
Marketing & analytics tools
Google Analytics (46%), Google Tag Manager (15%), Google Ads (6%).
Popular themes
The most used are Dawn, Horizon, Impulse.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Colissimo Official
Judge.me Product Reviews App
Consentmo GDPR Compliance
Klaviyo: Email Marketing & SMS
EAZE WhatsApp Button
Powerful Contact Form Builder
Instafeed ‑ Instagram Feed
Shiprocket: eCommerce Shipping
Shopify Inbox
Judge.me Product Reviews App
GemPages Landing Page Builder
Shopify Inbox
Printful: Print on Demand
Awin ‑ Affiliate Marketing
GSC Countdown Timer Bar
Chaty Chat Buttons & WhatsApp
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify Authentic stores are there?
We currently track 87 active Shopify stores in the Authentic segment.
Are Shopify Authentic stores growing?
Yes. In the last 30 days, 5 new stores were indexed in the Authentic segment, showing a 6% monthly growth rate.
What is the average product price in Shopify Authentic stores?
Among stores with pricing data, the average listed price is about $269, with the most common pricing band at Under $25.
What apps are most popular for Shopify Authentic stores?
The top apps are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (74%), Facebook (53%), TikTok (33%).
Social media engagement is exceptionally high: 77% of stores maintain social profiles and 9% run Meta ads. That's 18 percentage points above the Shopify average of 59%.