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Topic
Updated Apr 6, 2026
Shopify

189 Shopify Beauty products online Stores: Stats & Market Data (2026)

189 active Shopify stores fall into the Beauty products online segment, with 17 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 63% maintain social media profiles — Instagram leads — and 19% run Meta ad campaigns.

63%
Social media
19%
Meta ads
63%
Contact info
Total Stores
189
Active Shopify stores
New (30d)
17
Newly added in the last 30 days
Avg. Products
958
Among 182 stores with catalog data
Avg. Price
$89
Among 178 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

17 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 44 · 24%
10-49 64 · 35%
50-199 26 · 14%
200-999 28 · 15%
1k-4.9k 10 · 5%
5k+ 10 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Apparel & Accessories
4% coverage
Health
4% coverage
Home & Garden
4% coverage
Baby & Kids
2% coverage
Food & Beverages
2% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Vehicles & Parts
1% coverage
Adult
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 958 because some stores carry much larger inventories. That's larger than the Shopify average of 451. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 91 · 51%
$25-$49 59 · 33%
$50-$99 15 · 8%
$100-$199 8 · 4%
$200-$499 3 · 2%
$500+ 2 · 1%
Store currencies
USD 50 EUR 26 INR 20 PKR 11 CAD 8 GBP 8 AUD 7 JPY 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $89 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (56%), Facebook (52%), TikTok (15%).

Instagram
56%
Facebook
52%
TikTok
15%
YouTube
14%
Twitter / X
12%
LinkedIn
4%
Pinterest
4%

Social media adoption is strong at 63%, and 19% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (15%), Facebook Pixel (5%).

Google Analytics
37%
Google Tag Manager
15%
Facebook Pixel
5%
Google Ads
5%
TikTok Pixel
3%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 14% Horizon 4% Refresh 4% Prestige 4% Sense 3% Be Yours 3% Shrine Pro 3% Beauty 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

8 products $7 avg 5 ads
Beauty & Cosmetics Health skin care products hair growth serum
201 products $62 avg 9 ads
Beauty & Cosmetics dermalogica malaysia skin care products Avada AI SEO Image Optimizer
26 products $6 avg 3 ads
Beauty & Cosmetics premium skincare skin care products
11 products $39 avg 1 ads
Beauty & Cosmetics natural hair oil personal care products
31 products $14 avg 17 ads
Beauty & Cosmetics skin care products beauty products online
137 products $27 avg 1 ads
Beauty & Cosmetics korean skincare facial care products
jjaylasbeauty Indonesia
9 products $10 avg
Beauty & Cosmetics lip gloss beauty store cosmetics lip gloss
29 products $34 avg
Beauty & Cosmetics cruelty-free skin care beauty products online Infinite Product Options
18 products $25 avg
Beauty & Cosmetics cruelty free hair products hair care shop
6 products $15 avg 12 ads
Beauty & Cosmetics Electronics beauty gadgets tech accessories Avada Boost Sales Trust Badges Bundler ‑ Product Bundles App
45 products $67 avg 19 ads
Beauty & Cosmetics Home & Garden beauty products online home decor store

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FAQ

How many Shopify Beauty products online stores are there?

We currently track 189 active Shopify stores in the Beauty products online segment.

Are Shopify Beauty products online stores growing?

Yes. In the last 30 days, 17 new stores were indexed in the Beauty products online segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Beauty products online stores?

Among stores with pricing data, the average listed price is about $89, with the most common pricing band at Under $25.

What apps are most popular for Shopify Beauty products online stores?

The top apps are Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.