4,908 Shopify Beauty store Stores: Stats & Market Data (2026)
4,908 active Shopify stores fall into the Beauty store segment, with 386 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 61% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
386 new stores were added in the past 30 days (8% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Home & Garden 17 Jewelry & Watches 6 Electronics 5 Baby & Kids 4 Celebrations & Gifts 3 Vehicles & Parts 3 Adult 2 Arts & Entertainment 2Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 344 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $67 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Privy ‑ Email, SMS & Pop Ups.
Marketing & analytics tools
Google Analytics (26%), Google Tag Manager (8%), Facebook Pixel (4%).
Popular themes
The most used are Dawn, Sense, Debut.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Infinite Product Options
Affiliatly Affiliate Marketing
Loox: Product Reviews App & AI
Bundler ‑ Product Bundles App
O: Chat buttons & Contact Form
Ultimate GDPR EU Cookie Banner
Pop Convert ‑ Pop Ups, Banners
Klaviyo: Email Marketing & SMS
Lucky Orange Heatmaps & Replay
Avada AI SEO Image Optimizer
Recharge Subscriptions App
Bundler ‑ Product Bundles App
Peek! ‑ Better Replay & Survey
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Start Free TrialFAQ
How many Shopify Beauty store stores are there?
We currently track 4,908 active Shopify stores in the Beauty store segment.
Are Shopify Beauty store stores growing?
Yes. In the last 30 days, 386 new stores were indexed in the Beauty store segment, showing a 8% monthly growth rate.
What is the average product price in Shopify Beauty store stores?
Among stores with pricing data, the average listed price is about $67, with the most common pricing band at Under $25.
What apps are most popular for Shopify Beauty store stores?
The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (57%), Facebook (41%), TikTok (22%).
Social media adoption is strong at 61%, and 8% of stores run Meta ad campaigns.