370 Shopify Boutique apparel Stores: Stats & Market Data (2026)
370 active Shopify stores fall into the Boutique apparel segment, with 64 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Celebrations & Gifts, Home & Garden. 68% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
64 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 27%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Beauty & Cosmetics 1Among stores with catalog data, the 50-199 product range is most common. The average is 565 products per store. That's larger than the Shopify average of 435. The strongest country concentrations are United States, India, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $119 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App.
Marketing & analytics tools
Google Analytics (23%), Google Tag Manager (4%), Facebook Pixel (3%).
Popular themes
The most used are Dawn, Debut, Horizon.
Need store-level data?
Export emails, social profiles, and tech stacks for every store in this segment.
Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Hextom: Free Shipping Bar
Klaviyo: Email Marketing & SMS
Shopify Inbox
Klaviyo: Email Marketing & SMS
GSC Instagram Feed, Instafeed
BUCKS Currency Converter PRO++
CK: Abandoned cart on WhatsApp
Consentmo GDPR Compliance
Shopify Inbox
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Omnisend Email Marketing & SMS
TA Banner Slider, Sales Pop up
Hextom: Countdown Timer Bar
Klaviyo: Email Marketing & SMS
Smile: Loyalty Program Rewards
Want the full dataset?
Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.
Start Free TrialFAQ
How many Shopify Boutique apparel stores are there?
We currently track 370 active Shopify stores in the Boutique apparel segment.
Are Shopify Boutique apparel stores growing?
Yes. In the last 30 days, 64 new stores were indexed in the Boutique apparel segment, showing a 17% monthly growth rate.
What is the average product price in Shopify Boutique apparel stores?
Among stores with pricing data, the average listed price is about $119, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Boutique apparel stores?
The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (63%), Facebook (45%), TikTok (21%).
Social media adoption is strong at 68%, and 5% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 58%.