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Platform report Updated Sept. 14, 2026
Shopify

Shopify store statistics and database

BootLeads currently tracks 2,665,640 active Shopify stores.

The searchable store database also includes password-protected storefronts. This statistical report analyzes active public storefronts only.

Active stores
2,665,640
Stores included in this report
First detected in the last 30 days
153,334
Based on when BootLeads first found each store, not its confirmed launch date
Median products
35
Data available for 2,526,101 stores (95%)
Median store-average price
$39.6
Data available for 2,499,690 stores (94%)

Key findings

  • The median store lists 35 products.

  • The median store prices its products at $39.6 on average.

  • United States accounts for 1,136,897 of these stores, more than any other country.

  • 54% of stores show a public social profile.

Shopify stores by country and category

A store can appear in more than one category or subcategory. Data available for 1,783,433 stores (67%).

Examples of Shopify stores

The sample changes weekly and covers Shopify stores with enough data to show. It is not a ranking.

Search all stores →
Jordan 950 products $51.55 average product price 1 Meta ads
Apparel & Accessories Women's Clothing BUCKS Currency Converter PRO++ CK: Abandoned cart on WhatsApp
Georgia 489 products $11.38 average product price 2 Meta ads
Celebrations & Gifts Home & Garden Party Supplies Craft Supplies Frequently Bought Together CBB Klaviyo: Email Marketing & SMS

Commerce benchmarks for Shopify stores

Catalog size

The median is 35 products. Half of stores with catalog data have between 8 and 146 products.
1-9 692,459 · 27%
10-49 779,185 · 31%
50-199 554,196 · 22%
200-999 338,758 · 13%
1k-4.9k 120,426 · 5%
5k+ 41,077 · 2%

Store-average product prices

The median store-average price is $39.6. Half of stores with price data fall between $21.93 and $86.39.
Under $25 742,779 · 30%
$25-$49 769,077 · 31%
$50-$99 450,998 · 18%
$100-$199 234,118 · 9%
$200-$499 158,379 · 6%
$500+ 144,339 · 6%

Store currencies

USD 43% EUR 17% GBP 7% AUD 4% INR 4% CAD 4%

Data availability: Product counts: 2,526,101 stores (95%) · Store-average prices: 2,499,690 stores (94%) · Currencies: 2,659,503 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify stores (all devices)

CrUX covers 25.3% of active Shopify stores. Field data shows 16.1% of the active report set passing all three Core Web Vitals (81.9% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    2,665,640
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 25.3%
    673,643
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 19.6%
    522,744
    77.6% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 16.1%
    428,254
    81.9% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
1.41 s
Good ≤ 2.5 s
INP
88 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
465 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Apps and technology used by Shopify stores

Apps

Judge.me Product Reviews App 18% Klaviyo: Email Marketing & SMS 12% Shopify Inbox 12% Microsoft Clarity: AI Insights 4% Loox ‑ Product Reviews App 3% UpPromote Affiliate Marketing 3%

Themes

Dawn 23% Horizon 14% Debut 3% Shrine Pro 2% Craft 2% Refresh 2%

Payment methods

Shop Pay 61% Apple Pay 61% Google Pay 61% PayPal 59% Amazon Pay 3%

Storefront features

Dropshipping
1%
37,136 stores
Print on demand
5%
131,614 stores
Cash on delivery
4%
96,055 stores
Shopify Plus
1%
27,182 stores
Multi-currency
28%
737,373 stores
Installments
30%
792,648 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence across Shopify stores

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
54%
Detected on public storefronts
Meta advertising
7%
Meta ads detected in the past 30 days
Contact data
51%
Detected email, phone, or WhatsApp

Social platforms

Instagram 1,338,949 · 50%
Facebook 910,765 · 34%
TikTok 432,163 · 16%
YouTube 320,691 · 12%
Twitter / X 181,990 · 7%
Pinterest 137,348 · 5%

Analytics and advertising tools

Google Analytics 695,015 · 26%
Google Tag Manager 199,525 · 7%
Google Ads 77,067 · 3%
Facebook Pixel 61,615 · 2%
TikTok Pixel 20,609 · 1%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Shopify stores

Store languages

English 1,703,475 · 64%
French 119,797 · 4%
Spanish 108,072 · 4%
German 92,545 · 3%
Italian 52,832 · 2%
Dutch 30,073 · 1%

Domain registration periods

Data available for 2,116,388 stores (79%)
Before 2016 260,722 · 12%
2016-2019 214,605 · 10%
2020-2022 349,931 · 17%
2023 or later 1,291,130 · 61%

Recent catalog activity

Data available for 2,525,254 stores (95%)
Product update in 90 days
50%
1,334,032 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Questions about this report

How many active Shopify stores does BootLeads track?

BootLeads currently tracks 2,665,640 active Shopify stores.

What does this Shopify report include?

The report covers examples, countries and categories, and apps and technology when enough reliable data is available.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Category data is available for 67% of stores in this report, and a store can appear in more than one category.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.