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Topic
Updated Apr 6, 2026
Shopify

140 Shopify Creative play Stores: Stats & Market Data (2026)

140 active Shopify stores fall into the Creative play segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Arts & Entertainment, Education & Courses. 74% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

74%
Social media
12%
Meta ads
69%
Contact info
Total Stores
140
Active Shopify stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
241
Among 139 stores with catalog data
Avg. Price
$56
Among 137 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

6 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 27 · 19%
10-49 51 · 37%
50-199 41 · 29%
200-999 16 · 12%
1k-4.9k 2 · 1%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
86% coverage
Arts & Entertainment
14% coverage
Education & Courses
4% coverage
Home & Garden
3% coverage
Baby & Kids
2% coverage
Celebrations & Gifts
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 241 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, Australia, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 57 · 42%
$25-$49 45 · 33%
$50-$99 24 · 18%
$100-$199 7 · 5%
$200-$499 2 · 1%
$500+ 2 · 1%
Store currencies
USD 51 EUR 27 AUD 15 DKK 6 CAD 5 GBP 5 CLP 4 ZAR 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $56 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Conversion Bear Trust Badges.

Social media platforms

Instagram (72%), Facebook (56%), TikTok (18%).

Instagram
72%
Facebook
56%
TikTok
18%
YouTube
17%
Pinterest
10%
Twitter / X
5%
LinkedIn
4%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 12% run Meta ads. That's 8 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (44%), Google Tag Manager (9%), Google Ads (6%).

Google Analytics
44%
Google Tag Manager
9%
Google Ads
6%
Facebook Pixel
2%
Pinterest Pixel
1%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Shrine Pro.

Dawn 23% Debut 5% Shrine Pro 5% Boost 4% Horizon 4% Craft 3% Impact 3% Minimal 3%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

99 products $40 avg 3 ads
Toys & Games educational toys kids toys
15 products $98 avg 3 ads
Toys & Games magnetic tiles building blocks
785 products $56 avg 2 ads
Baby & Kids baby and toddler products children's toys
24 products $41 avg
Toys & Games magnetic blocks minecraft toys
The Toy Boat United States
291 products $29 avg
Toys & Games children toys creative play
151 products $5 avg
Toys & Games kids toys educational toys
7 products $29 avg
Toys & Games magnetic building tiles children's toys
Bausatzwelt.de Netherlands
1,529 products $98 avg 7 ads
Toys & Games building blocks gift card Loox: Product Reviews App & AI Hextom: Quick Announcement Bar
59 products $33 avg
Education & Courses children nature-based learning
95 products $36 avg
Toys & Games Arts & Entertainment educational toys stem toys Klaviyo: Email Marketing & SMS
52 products $31 avg
Toys & Games sensory playdough organic toys Seers Ai GDPR Cookie Banner Wholesale Bear ‑ Bulk Discount
Paper Punk Indonesia
21 products $12 avg
Toys & Games paper toy building kit

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FAQ

How many Shopify Creative play stores are there?

We currently track 140 active Shopify stores in the Creative play segment.

Are Shopify Creative play stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Creative play segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Creative play stores?

Among stores with pricing data, the average listed price is about $56, with the most common pricing band at Under $25.

What apps are most popular for Shopify Creative play stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Conversion Bear Trust Badges. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.