426 Shopify Custom merchandise Stores: Stats & Market Data (2026)
426 active Shopify stores fall into the Custom merchandise segment, with 71 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 57% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
71 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 27%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 537 products per store. That's larger than the Shopify average of 435. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $44 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Shopify Inbox, Printful: Print on Demand, Judge.me Product Reviews App.
Marketing & analytics tools
Google Analytics (20%), Google Tag Manager (5%), Facebook Pixel (3%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Loox ‑ Product Reviews App
Shopify Inbox
Judge.me Product Reviews App
Shopify Inbox
Printful: Print on Demand
SP Sales Pop up Social Proof
Textbox & Textfield by Textify
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Start Free TrialFAQ
How many Shopify Custom merchandise stores are there?
We currently track 426 active Shopify stores in the Custom merchandise segment.
Are Shopify Custom merchandise stores growing?
Yes. In the last 30 days, 71 new stores were indexed in the Custom merchandise segment, showing a 17% monthly growth rate.
What is the average product price in Shopify Custom merchandise stores?
Among stores with pricing data, the average listed price is about $44, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Custom merchandise stores?
The top apps are Shopify Inbox, Printful: Print on Demand, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (50%), Facebook (41%), TikTok (16%).
Social media adoption is strong at 57%, and 1% of stores run Meta ad campaigns.