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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

201 Shopify Family game Stores: Stats & Market Data (2026)

201 active Shopify stores fall into the Family game segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Toys & Games, Arts & Entertainment, Celebrations & Gifts. 70% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

70%
Social media
6%
Meta ads
41%
Contact info
Total Stores
201
Active Shopify stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
69
Among 195 stores with catalog data
Avg. Price
$55
Among 193 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

5 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 145 · 74%
10-49 36 · 18%
50-199 10 · 5%
200-999 3 · 2%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
95% coverage
Arts & Entertainment
3% coverage
Celebrations & Gifts
1% coverage
Apparel & Accessories
1% coverage
Sporting Goods
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 69 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 86 · 45%
$25-$49 74 · 38%
$50-$99 25 · 13%
$100-$199 6 · 3%
$200-$499 1 · 1%
$500+ 1 · 1%
Store currencies
USD 115 EUR 32 GBP 15 AUD 12 INR 6 CAD 4 JPY 2 NZD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $55 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing.

Social media platforms

Instagram (64%), Facebook (52%), TikTok (28%).

Instagram
64%
Facebook
52%
TikTok
28%
YouTube
27%
Twitter / X
14%
LinkedIn
3%
Pinterest
3%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 6% run Meta ads.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (9%), Google Ads (8%).

Google Analytics
36%
Google Tag Manager
9%
Google Ads
8%
Facebook Pixel
2%

Popular themes

The most used are Dawn, Debut, Refresh.

Dawn 31% Debut 7% Refresh 4% Ride 4% Horizon 3% Origin 3% Sense 2% Shapes 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

12 products $24 avg 4 ads
Toys & Games card game tabletop game UpPromote Affiliate Marketing Printful: Print on Demand
87 products $4 avg
Toys & Games quiz board game family game Upsell & Cross Sell — Selleasy
28 products $51 avg
Toys & Games cooperative board game miniatures game
27 products $56 avg
Celebrations & Gifts conversation games connection cards Hulk Contact Form Builder
5 products $55 avg
Toys & Games board game money making game
24 products $20 avg
Toys & Games disc golf game card game
Diamond Abyss United States
86 products $20 avg
Toys & Games card game tabletop game
13 products $37 avg
Toys & Games family game card game
6 products $56 avg 2 ads
Toys & Games Sporting Goods cricket video game smart cricket game
12 products $233 avg
Toys & Games mini pétanque outdoor game
10 products $23 avg
Toys & Games family game card game Fera Product Reviews App
Voetbal Roulette United Kingdom
21 products $16 avg
Toys & Games football board game sports-themed game

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FAQ

How many Shopify Family game stores are there?

We currently track 201 active Shopify stores in the Family game segment.

Are Shopify Family game stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Family game segment, showing a 2% monthly growth rate.

What is the average product price in Shopify Family game stores?

Among stores with pricing data, the average listed price is about $55, with the most common pricing band at Under $25.

What apps are most popular for Shopify Family game stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.