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Topic
Updated Apr 6, 2026
Shopify

167 Shopify Fitness coaching Stores: Stats & Market Data (2026)

167 active Shopify stores fall into the Fitness coaching segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Education & Courses, Health, Apparel & Accessories. 72% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

72%
Social media
0%
Meta ads
41%
Contact info
Total Stores
167
Active Shopify stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
20
Among 156 stores with catalog data
Avg. Price
$279
Among 154 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

5 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 104 · 67%
10-49 40 · 26%
50-199 10 · 6%
200-999 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
59% coverage
Health
37% coverage
Apparel & Accessories
6% coverage
Sporting Goods
5% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Food & Beverages
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 20 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 15 · 10%
$25-$49 37 · 24%
$50-$99 22 · 14%
$100-$199 34 · 22%
$200-$499 25 · 16%
$500+ 21 · 14%
Store currencies
USD 84 EUR 28 GBP 18 CAD 8 AUD 6 AED 4 NZD 4 ARS 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $279 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Seal Subscriptions App.

Social media platforms

Instagram (71%), Facebook (40%), YouTube (29%).

Instagram
71%
Facebook
40%
YouTube
29%
TikTok
26%
Twitter / X
6%
LinkedIn
3%
Pinterest
2%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 0% run Meta ads. That's 6 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (19%), Google Tag Manager (8%), Facebook Pixel (3%).

Google Analytics
19%
Google Tag Manager
8%
Facebook Pixel
3%
Google Ads
3%

Popular themes

The most used are Dawn, Debut, Refresh.

Dawn 33% Debut 7% Refresh 4% Ride 4% Narrative 4% Craft 3% Horizon 2% Sense 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

10 products $1160 avg
Education & Courses holistic health coaching fitness coaching
M&M – M&M United Arab Emirates
80 products $48 avg
Health Apparel & Accessories fitness supplements protein powders
The Battle Axe Gym United States
9 products $150 avg
9 products $129 avg
Education & Courses personal training fitness coaching Hulk Contact Form Builder Smile: Loyalty Program Rewards
8 products $140 avg
Education & Courses Health fitness coaching health products
33 products $48 avg
Health Education & Courses fitness coaching nutrition plans Seal Subscriptions App
11 products $44 avg
Health fitness coaching nutrition coach Klaviyo: Email Marketing & SMS
8 products $390 avg
Education & Courses fitness coaching mindset training Honeycomb Upsell & Cross Sell Loox: Product Reviews App & AI
In Moderation United States
118 products $23 avg
fitness coaching bodybuilding Loox: Product Reviews App & AI Printful: Print on Demand
5 products $27 avg
Health personal trainer fitness coaching
10 products $29 avg
Education & Courses Books & Literature fitness coaching digital products Urgency Bear Countdown Timer Seal Subscriptions App
13 products $246 avg
Education & Courses Apparel & Accessories Celebrations & Gifts fitness coaching online fitness

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FAQ

How many Shopify Fitness coaching stores are there?

We currently track 167 active Shopify stores in the Fitness coaching segment.

Are Shopify Fitness coaching stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Fitness coaching segment, showing a 3% monthly growth rate.

What is the average product price in Shopify Fitness coaching stores?

Among stores with pricing data, the average listed price is about $279, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Fitness coaching stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Seal Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.